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Trend CONNECT puts ‘what’s new’ together for you when it comes to the season’s most current trend updates in fashion, hair design, make-up, skin care, nails and grooming products. From the runway to the red carpet, Trend CONNECT puts you in touch with what the guest beauty bloggers and fashion influencers know you want to know-and need to know – as they report on what really impacts your world as a stylist, barber, nail artist or consumer. Enjoy the opportunity to talk amongst yourselves in this exciting, upbeat and fresh exchange of details and dialogue!

Category name: Fashion

A ‘Perfect Day Of’ Photo Shoot Factoids

01 March 2021, By Gary Lyons

Finally, it’s the ‘day of’ your fashion shoot. You’ve done all that great pre-planning (see Part 1: “Tips on Planning Your Photo Shoot”) – and now your wonderful ‘cast of characters’ have all shown up on time at the location. They are now waiting for you to set things into meticulous motion. Everyone knows when and what to expect because...

A ‘Perfect Day Of’ Photo Shoot Factoids
Planning the perfect photo shoot dayPhoto Shoot TipsFinally, it’s the ‘day of’ your fashion shoot. You’ve done all that great pre-planning (see Part 1: “Tips on Planning Your Photo Shoot) – and now your wonderful ‘cast of characters’ have all shown up on time at the location. They are now waiting for you to set things into meticulous motion. Everyone knows when and what to expect because you have shared your day’s flow chart with them in advance; this was your advance checklist of who and what to bring to the shoot followed to the letter (you hope).  Congratulations are in order just to get to this point! From the photographer’s perspective, please review the following points – some worthy of repeating and others I have added to ensure a photo shoot ‘perfect day’:
  • Remember that the photographer can be helpful in planning out your mood and picture board of desired hairstyles (go through lots of magazines). He/she can also help in the final selection of models who fit into your board ideas and local resources. Less is more re: clothing to keep things simple and keep the lines of the cut visible (away from the hairline in order to see bob bluntness, etc.).
Note: Models should be chosen primarily for their face – not their hair. You can always deal with the hair, but that face must be of camera ready quality.  Ultimately, this means less retouching of your photos (an added expense) – and is more likely to be published. P.S. Common mistake: wasting time focusing on styling the back of the head; when on the set, the camera picks up on the front and sides so prioritize your time accordingly. Perfect Photo Shoot Day
  • Make sure you stay focused on the goal of the shoot. This may include photos for publishing, for salon advertising, using for in-salon posters – or for brochures, mailers or website display.
  • Be sure to bring ALL the tools that may be needed for the shoot. You never know when you might need tweezers to pluck brows, razors for nape areas, a set of press-on nails for nails if nails were not pre-done, etc.
  • Start prepping your models early so that your photographer isn’t waiting around on the set.
  • When shooting in a small space (like a salon, etc.), allow enough space for your photographer to shoot but always remain nearby if needed to fix something or touch up on the set when needed. Avoid taking videos or iPhone pics on the set.
  • A common mistake is when a stylist spends more time working on the back of the head (not captured on camera) than the front or sides which is what everyone will see in the final images. Every hair style tells a story … the cut, color, etc. Your photos should accurately tell that story so that other stylists can learn from it in some ways – and that clients will actually go to your website to see if they want something similar to that.
  • A final tip on double-checking your shoot budget both before and on the day of the shoot. This will avoid any misunderstandings or discrepancies between you and your photographer. Remember that there are often a lot of little costs that you didn’t anticipate or plan on. For example, make sure you budget for photo retouching since this is usually an additional charge from a retouching professional. Get a clear contract with your photographer and reap the benefits of great communication and a successful photo shoot!

Gary Lyons

Gary Lyons

GARY LYONS is one of the leading beauty and hair fashion photographers in the industry. His national photo campaigns have helped to establish the hair fashion imaging and branding of such top companies as Matrix, Joico and John Paul Mitchell Systems. He was the publisher of Passion Magazine … and is sought out by top models, agencies, fashion designers, beauty companies, magazines world-wide, and leading stylists and salons to strategize and define their artistic images -- and set them apart from the crowd. Gary is well-known for how he captures just the right image of hair and face – and the striking lighting that few others achieve when lighting hair fashion for photography. He has also been a judge for many industry events and competitions. … and loves working with students and stylists alike to help them develop professional portfolios of their work.

Tips on Planning Your Photo Shoot

22 February 2021, By Gary Lyons

It is always exciting when a stylist, a student or salon team decides to do a hair fashion shoot. The reasons for doing a shoot range from launching a new seasonal collection to entering an important national photo competition such as NAHA … from wanting to display on your salon walls to wanting to build your professional portfolio with current,...

Tips on Planning Your Photo Shoot
Model for Photo Shoot It is always exciting when a stylist, a student or salon team decides to do a hair fashion shoot. The reasons for doing a shoot range from launching a new seasonal collection to entering an important national photo competition such as NAHA … from wanting to display on your salon walls to wanting to build your professional portfolio with current, fresh images. Many salon owners and school owners do photos shoots as an effective tool to mobilize and motivate their ‘creatives’ … from hair to make-up to nails… to wardrobe styling.   I will share that ‘of all the aspects of doing a hair shoot, the ultimate success of the shoot lies in the planning leading up to the shoot itself’. It is the planning that makes the critical difference between an ‘okay’ shoot and a ‘great’ one. How often we have heard stylists casually say ‘hey, let’s just grab some models and shoot a bunch of photos over the weekend and get some good stuff’ … we’ll work into the night and it’ll be great”!  Guess what … everyone was exhausted after …  only a few shots were actually usable … the hair may have worked but the make-up didn’t’… and above all, the models were not good enough because finding them was rushed, they were someone’s sister or client that were pretty in person but not on camera … and bottom line, the models were not professional.   Photo Shoot AdHere are my ‘top ten’ quick insider tips on the proper planning for a photo shoot. Take it from me … the proof is in the planning when you consider the following ‘must do’s’ in the days, weeks and even months leading up to the actual day of the shoot:
  1. Have a purpose for doing a shoot – make a trend statement like “this season, it’s all about radiant redheads!”—OR – “beautiful razor-cut bobs and shags”. Pre-determine the imaging and looks in your trend collection. After the shoot is over, how do you plan to use the photos?
  2. Focus on getting the shots you’re actually going to use … don’t stray from your priority plan.
  3. Time out your shoot so that everyone stays fresh and creative – and not exhausted! Contrary to popular belief, the shoot does not have to be long to walk away with what you really want.
  4. Hire professionals to do your shoot – that means photographer and make-up artist.
  5. Even if you think that you are a good photographer, go pro and interview local photographers to get a feeling for their work and if their visual style also conveys your image. Learn their rates and how they like to work … and where … their studio, another location they suggest, etc. An experienced photographer is often your most important resource in the pre-planning of your shoot.Photo Shoot Model
  6. Hire the right models with the right hair for the results you want. I know this sounds elementary, but so often it is not done and guess what…photos you can’t use! Approach local model agencies, review model portfolios, check out rates (half day/full day), and make your selections. Remember that your photographer may know models to recommend to you … and he/she might even attend you a model call at either your salon or the photog’s studio.
  7. Ask recommendations from the photographer or local model agencies or talent agencies for a free-lance make-up artist who knows how to make-up for camera-ready. Even if you have friends or staff who are make-up artists, not all of they have styled ‘for camera’. A tip: keep the make-up ‘editorial’ as opposed to too harsh or overdone; often, the hair might look beautiful, but make-up distracts from the whole looks and takes away from the hair.
  8. Even if your hair shots might be ‘tight’ or from shot from shoulders up, give thought to what your female or male model will be wearing that will show in the final shots. And don’t forget about those nails: if any hands are showing in the shot, make sure those nails are polished and professional.
  9. BOTTOM LINE, MAKE SURE THAT EVERYONE INVOLVED IN YOUR SHOOT HAS ‘CAMERA READY’ EXPERIENCE. Photo shoots are a whole different ball game than doing models on a runway or at the salon.
  10. PLAN YOUR SHOOT – AND SHOOT YOUR PLAN! Advance planning means developing a ‘day of’ time sheet and/or flow chart and following it! If everyone knows the flow of the day and ‘what they are doing and when’, the chances of having a productive and successful shoot literally double. If you are organized, so is everyone else!
  Watch for next week’s Part 2 of this series on Photography: “A 'Perfect Day Of' Photo Shoot Factoids” by Hair Fashion Photographer, Gary Lyons.

Gary Lyons

Gary Lyons

GARY LYONS is one of the leading beauty and hair fashion photographers in the industry. His national photo campaigns have helped to establish the hair fashion imaging and branding of such top companies as Matrix, Joico and John Paul Mitchell Systems. He was the publisher of Passion Magazine … and is sought out by top models, agencies, fashion designers, beauty companies, magazines world-wide, and leading stylists and salons to strategize and define their artistic images -- and set them apart from the crowd. Gary is well-known for how he captures just the right image of hair and face – and the striking lighting that few others achieve when lighting hair fashion for photography. He has also been a judge for many industry events and competitions. … and loves working with students and stylists alike to help them develop professional portfolios of their work.

2021 Fashion … Let’s Get ‘Phygital’!

21 January 2020, By Sharon Esche Irving

The New York Fashion Collections for Spring-Summer 2021 gave new meaning to the term ‘designer original’ for 2021. Top fashion designers outdid themselves during the pandemic season that not only challenged their inner innovation, but also prompted them to resource new ‘socially safe’ venues with very limited audiences. It wasn’t easy to keep it all exciting, but designers took on...

2021 Fashion … Let’s Get ‘Phygital’!
Masked-Up NY Fashion WeekThe New York Fashion Collections for Spring-Summer 2021 gave new meaning to the term ‘designer original’ for 2021. Top fashion designers outdid themselves during the pandemic season that not only challenged their inner innovation, but also prompted them to resource new ‘socially safe’ venues with very limited audiences. It wasn’t easy to keep it all exciting, but designers took on the task and got ‘phygital’. Beyond the traditional Fashion Week showings, the creatives combined both digital and physical formats to show their work – and still kept the ‘show and tell’ fashion momentum alive. From runways to rooftops … catwalks to street walks … from inside the tent to outside in the designer’s own private backyards surrounding Manhattan … the show went on brilliantly, often live streaming to the masses while presenting ‘live’ to extremely limited but ‘safe’ audiences. ‘Masked up’ was a major fashion statement this season, as designers turned a must-wear safety criteria into a must-have seasonal ‘accessory’.  Casual elegance abounded at Christian Sciriano’s own backyard picnic-and-pool experience in Connecticut. His ruffled hi-low hemline taffeta dresses and mutli-tiered ruffled chiffon skirts with wide-brimmed hats and masks to match were stunning in red, pink and black and beautiful colors.  Typical of Sciriano, there is always an element of ‘playfulness’ about his collections, including full and free natural textured hair looks, island-inspired halter tops and the message ‘Vote’ seen imprinted boldly from hats-to-toes. Designer Jason Wu chose the Spring Studios Terrace in Tribeca (and online) to show his easy Bohemian looks and Tulum-inspired nuances that made for an eclectic collection. Models wore eyelet lace-hemmed sundresses and striped sandals … lots of middle-parted, naturally textured curly hair. Via ‘virtually phygital’ live streaming throughout, he expressed that ‘the world needs beauty and optimism’ …  and that’s exactly what the world got from Wu this season. Brimmed hats added to the spirited mix. New York Fashion Week HairThe creatives are also focused on bringing back ‘a new normalcy’, as values shift from ‘consumerism and materialism’ to adapt to new priorities and values (People.com). ‘Masked up’ remained de rigueur with jumpsuits and jackets being huge with Chromat, while Alice + Olivia celebrated artists and creatives via featured performers dancing in the New York streets. Continuing the concept of ‘post pandemic’ were designers Veronica Beard, Nicole Miller, Rodarte and Cynthia Rawley, with the lockdown experience showing itself with sweatshirts and pants-inspired clothes. It’s all about resilience and relaxed, adapting to a new lifestyle that demands comfortable but presentable pieces. … put together but not overdressed. Jason Wu also focused on comfort, versatility, and accessibility throughout his collection. Zac Posen created couture in Central Park, as he took one piece of fabric and draped it elegantly over mannequins. To paraphrase, the designer wanted to ‘thank the people of New York who have handled COVID like heroes’. Hair fashion followed suit throughout all the collections, allowing hair its own natural ‘free and easy’ behavior, be it totally straight, soft waves, multi-textured (a la Ana Sui) or crazy curly. Bobs and messy buns have never really left the catwalk yet, along with lower ponies and classic sleeked-back gel chignons and updos that are still turning heads in any season (watch for ‘squared off’ knot rolls at the nape). The classic longer page continues to survive among all trends, along with super long bangs. The operative phrase for most Spring-Summer 2021 easy hair fashion looks is “I wake up like this”!

Sharon Esche Irving

Sharon Esche Irving

Sharon Esche Irving is a writer and publicist who specializes in the fields of fashion and beauty. An award-winning journalist, columnist, and multi-published author (MacMillan and G.P. Putnam Publishers), Sharon has covered all aspects of the retail and professional beauty industry. The former head of Public Relations and Advertising for Clairol Professional, Inc., she has come to love and specialize in the professional side of beauty, working with the most respected individual experts, salons, spas, distributors, manufacturers, associations, and media representing all segments of the industry. Formerly based in New York, Sharon’s beauty public relations company, Esche & Alexander PR is now headquartered in southern CA. Contact: sharon@beauty-pr.com; www.beauty-pr.com

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