In the competitive world of haircutting, building a loyal client base is crucial for long-term success and career growth. While acquiring new clients is important, retaining existing ones is equally vital. A loyal client base not only provides stability but also acts as a valuable source of referrals and positive word-of-mouth. Here are some effective strategies for hair professionals to...
We’ve been hearing it in the news and all around us: we’re in for a recession. While the beauty industry tends to be more recession proof than other industries it doesn’t mean it can’t experience a slowdown. During slow economic times, it can be challenging for stylists and barbers to maintain and grow their business. However, there are several strategies...
According to Ivan Zoot, when a customer is dissatisfied with their service, 95% of the time it can be traced back to miscommunication during the consult, not the actual technical performance of the haircut. Not having a clear understanding of what your client wants is a sure way to getting undesirable results. To avoid the challenges of misunderstanding it goes...
It’s that time of year again. And you know what that means? The holidays are an incredible opportunity to gain business and make good money. In fact, the holidays could comprise a good portion of your yearly income. People are in the mood to spend, they have holiday parties to attend and they want to look extra good. You are...
Are you looking to do something different in your salon or barbershop? Would you like to increase your client retention rate or just support your best clients? Then, maybe a membership program is worth looking into. A membership program can benefit your salon or shop in many ways. It can encourage customer loyalty, increase client predictability and keep chairs filled....
The importance of sales to our success in the beauty and barber business cannot be stressed more. After all, without sales, we don’t have a business. In this industry you can’t just be a haircutter, you need to also be a salesperson. You might not like hearing this because you became a barber or stylist to cut hair. But at...
Love is in the air this time of year! When couples seal the deal they want their special day to be perfect, weddings are a great way to offer hair services. There are many wedding opportunities for stylists and barbers to make good money and have fun doing it. But there are some things you should consider before taking on...
Now that Covid restrictions are easing and barbershops are starting to return to a more normal routine, it is the perfect time to relaunch your shave services. Why should you “relaunch” it? Well, since there has been a significant pause in the industry on any services that require you to remove your mask, it has been a while since clients...