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Trend CONNECT puts ‘what’s new’ together for you when it comes to the season’s most current trend updates in fashion, hair design, make-up, skin care, nails and grooming products. From the runway to the red carpet, Trend CONNECT puts you in touch with what the guest beauty bloggers and fashion influencers know you want to know-and need to know – as they report on what really impacts your world as a stylist, barber, nail artist or consumer. Enjoy the opportunity to talk amongst yourselves in this exciting, upbeat and fresh exchange of details and dialogue!

Category name: Service Offerings

Reintroducing Shave Services After Covid

06 September 2021, By Brittany Raposo

Now that Covid restrictions are easing and barbershops are starting to return to a more normal routine, it is the perfect time to relaunch your shave services. Why should you “relaunch” it? Well, since there has been a significant pause in the industry on any services that require you to remove your mask, it has been a while since clients...

Reintroducing Shave Services After Covid
Give Shaving Services After COVIDNow that Covid restrictions are easing and barbershops are starting to return to a more normal routine, it is the perfect time to relaunch your shave services. Why should you “relaunch" it? Well, since there has been a significant pause in the industry on any services that require you to remove your mask, it has been a while since clients have been able to experience your shave. Plus, with the vaccines rolling out, more clients are comfortable getting services that don’t require a mask. This makes it the perfect time to renovate your shave and promote it.       Here's how:
  1. Improve the service so there is something new to announce. Clients do not get shaves because they must, theyStraight Razor Shave Barber Services get them because they WANT to – it’s a luxury.  Create a service that isn’t just removing your client’s facial hair but instead also offers a relaxing service that pampers your client. Make it extra so you can charge extra.
  2. Speaking of extra, evaluate your pricing. Make sure you are not undercharging for a shave. Charge around the same as you would for a haircut, more if it takes more time or uses expensive products.
  3. Promote the service. Email your client list, ask if they want to add-on while scheduling haircuts, let your clients know while in the chair, create a card to promote it, reach out to local hotels and let them know to encourage guest referrals. The more you get the word out, the higher likelihood you get people to stay in your chair for longer.
  4. Watch your shaving clientele increase. Do not forget to recommend any products that will help them achieve the same results at home. Again, this service is a luxury so even if they use the same products, they won't get the same experience.
 
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Now get out there and start a new chapter in your barbering career. The opportunity is out there, you just have to seize it!

Brittany Raposo

Brittany Raposo

Brittany Raposo is a 15-year veteran of the barbering and shaving world.  She founded The Honed Barber to help barbers develop their shaving skills and guide them on how to use shaving to elevate their career.

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