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Build a Loyal Client Base: A Guide for Hairstylists and Barbers

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Trend CONNECT

WHAT'S NEW

Trend CONNECT puts ‘what’s new’ together for you when it comes to the season’s most current trend updates in fashion, hair design, make-up, skin care, nails and grooming products. From the runway to the red carpet, Trend CONNECT puts you in touch with what the guest beauty bloggers and fashion influencers know you want to know-and need to know – as they report on what really impacts your world as a stylist, barber, nail artist or consumer. Enjoy the opportunity to talk amongst yourselves in this exciting, upbeat and fresh exchange of details and dialogue!

Category name: Service Offerings

Build a Loyal Client Base: A Guide for Hairstylists and Barbers

30 August 2023, By JATAI

In the competitive world of haircutting, building a loyal client base is crucial for long-term success and career growth. While acquiring new clients is important, retaining existing ones is equally vital. A loyal client base not only provides stability but also acts as a valuable source of referrals and positive word-of-mouth. Here are some effective strategies for hair professionals to...

Build a Loyal Client Base: A Guide for Hairstylists and Barbers
In the competitive world of haircutting, building a loyal client base is crucial for long-term success and career growth. While acquiring new clients is important, retaining existing ones is equally vital. A loyal client base not only provides stability but also acts as a valuable source of referrals and positive word-of-mouth. Here are some effective strategies for hair professionals to build and maintain a loyal client base.   Build a Loyal Client Base: A Guide for Hairstylists and Barbers - Customer ServiceProvide Outstanding Customer Service: Exceptional customer service is the foundation of building loyalty. Create a welcoming and friendly environment for your clients, greet them with a smile, and actively listen to their needs and preferences. Take the time to understand their desired hairstyle and provide honest expert advice. Show genuine interest in their lives, engage in friendly conversations, and remember personal details for future visits. A personalized experience goes a long way in building trust and loyalty.   Consistency and Quality: Consistency is key to establishing trust and loyalty with clients. Strive for excellence in every haircut or hairstyle you deliver. Pay meticulous attention to detail, ensuring that each client leaves feeling satisfied and confident. Keep up with the latest trends, techniques, and products in the industry to provide the best service possible. By consistently delivering high-quality results, you will earn a reputation as a skilled hairstylist or barber, attracting clients who appreciate your expertise.   Build Relationships: Building relationships with your clients is crucial for fostering loyalty. Take the time to understand their personal style, preferences, and lifestyle. By developing a deeper understanding of their needs, you can tailor your services to meet their expectations. Remembering their favorite haircuts, styles, or products shows that you value their business. Additionally, consider implementing a loyalty program or offering special promotions to reward their continued support.   Effective Communication: Clear and effective communication is vital in any client relationship. Make sure you understand your clients' expectations before starting any service. Engage in open and honest conversations to manage their expectations and provide realistic outcomes. Be transparent about pricing, timings, and any potential limitations. Additionally, encourage feedback and actively listen to any concerns or suggestions. Addressing issues promptly and professionally demonstrates your commitment to client satisfaction.   Utilize Social Media and Online Presence: In today's digital age, having a strong online presence is essential for attracting and retaining clients. Create an engaging website or social media profiles where you can showcase your skills, share before-and-after pictures, and receive client reviews. Regularly update your online platforms with fresh content, including hairstyle inspiration, styling tips, and industry trends. Encourage clients to share their experiences and tag your salon or barbershop, leveraging the power of social proof to attract new clients.   Build a Loyal Client Base: A Guide for Hairstylists and Barbers - Build RelationshipsStay Connected: Maintain regular contact with your clients to stay top of mind and nurture the relationship. Send personalized emails or messages to inform them about upcoming promotions, new services, or changes in your schedule. Consider creating a newsletter to share hair care tips, seasonal trends, or exclusive offers. Additionally, use technology to your advantage by implementing online booking systems or appointment reminders to enhance convenience and streamline communication.   Building a loyal client base for hairstylists and barbers requires a combination of exceptional customer service, consistent quality, relationship building, effective communication, and a strong online presence. By implementing these strategies, you can create an environment that fosters loyalty, resulting in long-term client relationships, positive referrals, and continued success in your hairstyling or barbering career. Remember, building loyalty takes time and effort, but the rewards are invaluable for your professional growth and reputation.

JATAI

JATAI

JATAI provides innovative and professional quality beauty implements with world-class customer service and educational support. To offer great products as a master distributor, we seek out and select only manufacturers who demonstrate superior workmanship, the most advanced technology, and respected business core values of reliability, honesty and integrity. Accordingly, JATAI represents three major ‘workhorse’ brands that dominate within their categories. Feather, Seki Edge and Fuji Paper. JATAI Academy brings beauty tools to creative life. It’s the ultimate professional information resource where Education, Artistry and Trends CONNECT for Stylists and Barbers.

Stir Up Business During Slow Economic Times for Hair Professionals

09 August 2023, By JATAI

We’ve been hearing it in the news and all around us: we’re in for a recession. While the beauty industry tends to be more recession proof than other industries it doesn’t mean it can’t experience a slowdown. During slow economic times, it can be challenging for stylists and barbers to maintain and grow their business. However, there are several strategies...

Stir Up Business During Slow Economic Times for Hair Professionals
We’ve been hearing it in the news and all around us: we’re in for a recession. While the beauty industry tends to be more recession proof than other industries it doesn’t mean it can’t experience a slowdown. During slow economic times, it can be challenging for stylists and barbers to maintain and grow their business. However, there are several strategies that can be implemented to help increase business even during difficult times. Here are some tips...

Promotions and specials:

Offering promotions and discounts can help attract new clients and incentivize existing clients to return. For example, offering a discounted service, "refer a friend" promotion or offering something for free with a service can be effective. Giving more value to your existing clients and promoting them to new clients can help stir up new business.

Stir Up Business During Slow Economic Times for Hair Professionals - New ServicesExpand services:

Consider adding new services to your menu to attract new clients. Ask clients what new services they would like to see to give you ideas. Research and review other hair professional’s websites and see what services they offer or come up with a completely new one on your own. Pay attention to trends in haircuts, tools and techniques that could potentially create a profitable new service for you.

Offer packages or memberships:

Consider offering packages or memberships that provide clients with a discount or a set number of services for a discounted rate. This can help encourage clients to book more services and create more consistency in your business. Perhaps provide a stamp card where their 10th haircut with you is discounted or they get a free gift. Offering incentives can be effective in client retention. Memberships can attract those who like to be a part of something exclusive. Memberships usually involve a fee of some sort with a number of benefits that non-members are not privy to. But there needs to be some decent value to the benefits to just the fee.

Use social media:

Social media is a powerful tool to attract new clients and promote your services. Utilize platforms such as Instagram and TikTok to showcase your work, share promotions and specials, and engage with potential clients. It can also attract clients who are not in your local vicinity. Some clients become so attached to their stylist or barber that they will travel far to get serviced by them. Social media can give a stylist or barber a certain status that makes them more attractive to people. It’s also a way to showcase what you can do which gives existing and potential new clients ideas of what you can do with their hair.

Stir Up Business During Slow Economic Times for Hair Professionals - Customer ExperiencePartner with other businesses:

Partnering with other businesses in the beauty industry, such as nail salons or makeup artists, can help expand your reach and attract new clients. Partnerships could include a bundle package that offers services from both businesses at a discount. It could also be based on referrals. Get creative with different offerings. This could be particularly useful during special occasions such as weddings, prom, graduation, holidays, anniversaries or birthday events.

Improve customer experience:

Providing exceptional customer service can help increase client loyalty and attract new business through word-of-mouth referrals. Being available to clients by responding to messages and answering phone calls can make a difference in how clients perceive you and your business. Even having a seamless online booking experience where you never physically talk to the customer is considered a part of customer service. Make sure you go through the experience yourself to see if there are any flaws in the booking process. The same goes for cancelling an appointment. It should be easy and frustration-free.

Attend industry events:

Attend industry events, such as trade shows and conferences, to network with other professionals and learn about new trends and techniques. This not only improve your professional skills but can give ideas for new services, help streamline your business, pick up on new trends or create new partnerships. These are also great opportunities to upgrade the tools and products you use to service your clients which are usually available at a discounted price.

Stir Up Business During Slow Economic Times for Hair Professionals - At Home ServicesConsider mobile or home-based services:

If your salon or barbershop is experiencing slow business, consider offering mobile or home-based services to attract new clients who prefer to receive services in the comfort of their own homes. Some people have difficultly leaving their home or are willing to pay top dollar for an at-home service. Traveling to the client is not always feasible but it could be an option for someone with a more flexible schedule. However, when doing so, take into consideration travel time and gas costs when determining service prices. These are just some ideas for how to stir up business during slower economic times, but there are so many more. By implementing these strategies or coming up with your own, stylists and barbers can increase business during slow economic times and build a loyal client base for long-term success.

JATAI

JATAI

JATAI provides innovative and professional quality beauty implements with world-class customer service and educational support. To offer great products as a master distributor, we seek out and select only manufacturers who demonstrate superior workmanship, the most advanced technology, and respected business core values of reliability, honesty and integrity. Accordingly, JATAI represents three major ‘workhorse’ brands that dominate within their categories. Feather, Seki Edge and Fuji Paper. JATAI Academy brings beauty tools to creative life. It’s the ultimate professional information resource where Education, Artistry and Trends CONNECT for Stylists and Barbers.

Mastering the Consultation for Hair Professionals

12 December 2022, By JATAI

According to Ivan Zoot, when a customer is dissatisfied with their service, 95% of the time it can be traced back to miscommunication during the consult, not the actual technical performance of the haircut. Not having a clear understanding of what your client wants is a sure way to getting undesirable results. To avoid the challenges of misunderstanding it goes...

Mastering the Consultation for Hair Professionals
Mastering the Consultation for Hair ProfessionalsAccording to Ivan Zoot, when a customer is dissatisfied with their service, 95% of the time it can be traced back to miscommunication during the consult, not the actual technical performance of the haircut. Not having a clear understanding of what your client wants is a sure way to getting undesirable results. To avoid the challenges of misunderstanding it goes back to the consultation. The consultation is a very important part of the service. It sets the tone for what will happen for the rest of the appointment. During the consultation you need to be careful and get very clear on what the client is thinking. This means repeating back to the client what you think you heard. Change the wording a bit when you repeat back to them what they want. This is called paraphrasing. To watch a video where Ivan discusses paraphrasing, click here. Measure twice, cut once. That’s the mantra you should be telling yourself. Measuring twice or gaining complete clarity beforehand can save you stress and frustration of any backlash from the service. When performing the consultation, be sure to be completely present. Avoid doing other tasks while you are doing the consult. This means looking at them directly head on. Have the client face the mirror but sit in front of them. This positioning allows for the client to look at themselves in the mirror while explaining so you can completely focus on the client.   There are a couple questions you should ask your client: Q: How long has it been since you’ve had a haircut? Q: Is that normal for you?   Mastering the Consultation for Hair ProsBy asking the first question you get an idea of what their haircut looked like before. Since hair grows ½” per month you can do the math and imagine what that haircut was like. By asking the second questions this tells you whether they just want a trim to keep the same look. This will help you understand what they want. For clients who want something different, encourage them to come in with a picture of the type of haircut they want. A picture tells a 1000 words and this can be helpful for the both of you. If the client doesn’t come with a picture, have an online look book with various hairstyles that you cater too. Perhaps these are past looks you’ve already created or they are looks you’ve seen done by other hair professionals that you are confident you can do. In any case, it’s easy to create. If you have a Pinterest account create a private board that features all these looks. Look books or galleries of haircut images are great for people who don’t talk much or aren’t forthcoming with information.   Another important question to ask is… Q: Do you have any allergies related to cosmetic toiletries I should know about? This is very important and can save you and your client any pain or suffering.   Also, ask… Q: What is the best haircut you’ve ever had? The best haircut can give you an indication of what they like and what type of maintenance is required.   Q: What is the worst haircut you've ever had? This will tell you what NOT to do. This is just as important as what you should do. During the consultation talk about product early and often. Show the client what products will be used on them and educate them a bit about why you are using these product This plants a seed in their head that they can buy and use the product for themselves at home. The consultation is an important part of any haircut. Paraphrasing, asking important questions and having a visual representation of what the client wants can help you do your job better. Get in the habit of doing these things and evaluate why any past redos occurred. Gain clarity during the consultation and your work will become easier and less stressful. To watch a Facebook Live Replay video of Ivan Zoot on mastering the consultation, click here.

JATAI

JATAI

JATAI provides innovative and professional quality beauty implements with world-class customer service and educational support. To offer great products as a master distributor, we seek out and select only manufacturers who demonstrate superior workmanship, the most advanced technology, and respected business core values of reliability, honesty and integrity. Accordingly, JATAI represents three major ‘workhorse’ brands that dominate within their categories. Feather, Seki Edge and Fuji Paper. JATAI Academy brings beauty tools to creative life. It’s the ultimate professional information resource where Education, Artistry and Trends CONNECT for Stylists and Barbers.

Great Holiday Promotion Ideas

14 November 2022, By JATAI

It’s that time of year again. And you know what that means? The holidays are an incredible opportunity to gain business and make good money. In fact, the holidays could comprise a good portion of your yearly income. People are in the mood to spend, they have holiday parties to attend and they want to look extra good. You are...

Great Holiday Promotion Ideas
Great Holiday Promotion Ideas - Gift cardsIt’s that time of year again. And you know what that means? The holidays are an incredible opportunity to gain business and make good money. In fact, the holidays could comprise a good portion of your yearly income. People are in the mood to spend, they have holiday parties to attend and they want to look extra good. You are in high demand this time of year. So what can you do to maximize your services during the holidays? Here are tips to get you started!  

Special Promotions

Conducting special promos during the holidays can be extra enticing to clients. If you sell retail products, perhaps you can ask product manufacturers if they have any small sample sized bottles you can give to your clients. If so, you can offer free samples to clients to book certain services. Or you can give free product with service. You can market sample sized bottles as stocking stuffers. Bundling your product with services is a nice opportunity to introduce clients to the products you sell. Think of what can make you stand out or what can make your promotions unique and memorable.  

Gift Certificates

The holidays are a time for gifting. So why not have gift certificates available for your clients to gift their friends and family. If they like you, they will refer you anyway so you might as well get prepaid haircut vouchers. Gift certificates can be made in any denomination and given out digitally or as physical paper certificates. There are many businesses that make a lot of money from gift certificates because they are pre-paid. You can also throw in extra money on top of the gift certificate cost to entice purchase. For example, when someone buys a $100 gift certificate, give $20 free. So the value is $120 but they are paying $100 for it. This is an enticing deal.

Holiday Packages

Perhaps create a bundle of services for a special price. For example, bundle a cut + color for a slight discount. Or throw in a free service with the purchase of select services. Creating packages that incorporate multiple services can be a great way to increase your average order value.  

How to Promote

You should begin to think about the holidays around September or October. Determine the promotions and prepare for them early November. Then start the promotions when you feel it’s best. Usually people start having holiday parties before the end of November. So start offering your specials earlier rather than later. When you start to promote your holiday specials, word of mouth will be important as well as social media and displays. Tell your friends and family and current clientele. There are several ways of communicating with everyone. Text, call, email (if you have an email list) or promote through social media to get the word out. Remind people to book early to ensure a spot this holiday season and make sure you give a sense of urgency so people act sooner rather than later. Great Holiday Promotion Ideas for Hair ProfessionalsOn social media, post about your specials and create daily stories to let everyone know what you’re up to. Show examples of holiday updos or styles you can create and share on every platform you’re a part of. Put a special promotion on Yelp if you have a presence there. If your store front faces the street with good traffic, create a nice display outside the salon or shop. If you can stand out and gain the attention of people driving or walking by you might get a new customer as well. Decorate the store and make it festive. It gets people in the mood to spend money and get in the holiday spirit. Create an Instagrammable moment for clients. Today it’s all about experiences so give clients a unique experience. Perhaps set up a holiday background where clients can take fun selfies of themselves after getting serviced. Be sure to take some yourself so you can use them for your own social sites. If it’s fun, people will want to come in just so they can get the selfie pic. Holiday promotions are an important time of year for hair professionals but especially stylists. Don’t miss out on the opportunity to get more services in this short period of time. Get creative but start early so you can get the most out of your holiday promotions.  

JATAI

JATAI

JATAI provides innovative and professional quality beauty implements with world-class customer service and educational support. To offer great products as a master distributor, we seek out and select only manufacturers who demonstrate superior workmanship, the most advanced technology, and respected business core values of reliability, honesty and integrity. Accordingly, JATAI represents three major ‘workhorse’ brands that dominate within their categories. Feather, Seki Edge and Fuji Paper. JATAI Academy brings beauty tools to creative life. It’s the ultimate professional information resource where Education, Artistry and Trends CONNECT for Stylists and Barbers.

Creating a Salon or Barbershop Membership Program

05 September 2022, By JATAI

Are you looking to do something different in your salon or barbershop? Would you like to increase your client retention rate or just support your best clients? Then, maybe a membership program is worth looking into. A membership program can benefit your salon or shop in many ways. It can encourage customer loyalty, increase client predictability and keep chairs filled....

Creating a Salon or Barbershop Membership Program
Creating a Salon or Barbershop Membership ProgramAre you looking to do something different in your salon or barbershop? Would you like to increase your client retention rate or just support your best clients? Then, maybe a membership program is worth looking into. A membership program can benefit your salon or shop in many ways. It can encourage customer loyalty, increase client predictability and keep chairs filled. It can even give you a competitive edge in the industry if you do it right. When you have a membership program this increases income consistency and makes members feel like they are a part of something exclusive. And who doesn’t want to feel like they’re special? A membership program is also a great way to expose your clients to new or different services you offer. Of course, there are downsides to memberships. They do take extra work. Memberships require figuring out what the membership program will consist of, how many members you want, the pricing of the membership and promoting it to gain new members. You will also likely need established clientele to offer the program to. Since a membership is put in place to support your best customers and encourage further loyalty, it would be difficult to implement this without already having loyal clients. Memberships also might require more staff or more robust software to handle the administrative side. But if you still think a membership will provide greater upside, you need to determine what kind of membership to offer. To determine this, evaluate what your most popular services are and what the average transaction value is. How often do your clients come in? What are your outgoing costs? The answer to these questions should give you a baseline of what you should offer and what the pricing should be. So what kind of membership benefits should you offer? Offer member only exclusives such as:
  • Offer discounts on retail
  • Included beverages (non-alcoholic unless the place has a liquor license)
  • Include a head massage
  • If you have other services like waxing, manicures or facials, make a package with those services
  • For barbers, offer extra ‘experiences’ like aromatherapy, scalp massage, hand massage during hot towel shaves
  • Use better products during shaves and haircuts (higher end creams, moisturizers during shaves, styling products etc.)
  • You can always ask your current clients what they would like to see in a membership
  Creating a Salon or Barbershop Membership Program - customer retentionWhatever you offer for the membership, just make sure it’s not a discount according to Ivan Zoot. What does this mean? For example, if you want to offer unlimited haircuts in a month and your customers come in twice a week, make the membership at least 2x the price of a haircut. The cost should be higher than the minimum number of haircuts your clients come in because you’re gambling. You’re gambling they’re not coming in as often and they are gambling they’re going to come in more often so they come in ahead of the money. The offer needs to be valuable to the client but also, don’t cut yourself short. It should be beneficial on both sides. Membership value comes in the form of the added benefits of membership. There is a lot of value you can add to a membership without discounting the basic haircut. Another tip by Ivan is to only offer a limited number of memberships so that it feels exclusive. Start with a small number. You can gradually increase that number but by keeping it small, it becomes a marketing talking point to clients. Scarcity makes people want the service. Keep in mind that membership can’t be short. They should be long, at least 6 months to a year. But you can charge per month. Make sure you have terms outlined so that everyone is on the same page and knows what it means to be a member. Clearly define any late fees, cancellation fees or booking restrictions. Maybe even have them sign a contract. Lastly, you need to promote it. When you have the specifics of your program together and are ready to gain members, start with talking with your most loyal customers. These customers are the low hanging fruit. If they don’t want to join your membership, certainly people who have never had a haircut with you won’t want to join either. So it’s important to test it out with your current clients. Otherwise, use social media, your email list or ask for referrals. Perhaps, you can give a reward for referrals. There’s so much you can do in a membership. Just get creative and explore a variety of possibilities. If you want to watch a video on memberships, check out this video by Ivan Zoot in our Education CONNECT portal of JATAI Academy. Good luck!

JATAI

JATAI

JATAI provides innovative and professional quality beauty implements with world-class customer service and educational support. To offer great products as a master distributor, we seek out and select only manufacturers who demonstrate superior workmanship, the most advanced technology, and respected business core values of reliability, honesty and integrity. Accordingly, JATAI represents three major ‘workhorse’ brands that dominate within their categories. Feather, Seki Edge and Fuji Paper. JATAI Academy brings beauty tools to creative life. It’s the ultimate professional information resource where Education, Artistry and Trends CONNECT for Stylists and Barbers.

Hairstylists and Barbers: Specialize and Charge More

20 June 2022, By JATAI

The importance of sales to our success in the beauty and barber business cannot be stressed more. After all, without sales, we don’t have a business. In this industry you can’t just be a haircutter, you need to also be a salesperson. You might not like hearing this because you became a barber or stylist to cut hair. But at...

Hairstylists and Barbers: Specialize and Charge More
Hair Pros: Specialize in These Areas and Charge MoreThe importance of sales to our success in the beauty and barber business cannot be stressed more. After all, without sales, we don’t have a business. In this industry you can’t just be a haircutter, you need to also be a salesperson. You might not like hearing this because you became a barber or stylist to cut hair. But at the end of the day, you are responsible for getting your clients and retaining them and you are responsible for your own income. Barbers and stylists don’t generally get paid a salary like typical office workers. So your income can be both stable and variable. So as a hair professional it’s important to think like a business person. When we think of sales we often think of someone being pushy and annoying. But sales is not always so direct. One way you can influence your sales is to specialize. What does this mean? It means specializing in one specific task. In the words of Ivan Zoot, in today’s world you are more defined by what you will NOT do instead of what you will do.   Do you do shaves? No Do you do color? No Do you do perms? No So what do you do?  I cut hair. I cut women’s hair. I cut short women’s hair.   The more specific you get, the more specialized you are. Why is this profitable from a sales standpoint? Because…

If you are Everything to Everyone, you are Nothing to Anyone.

According to the long tail concept, when given a choice, most people will choose choice. What that means is, everything doesn’t fit everyone anymore.  People are seeking things that are highly specialized because we have more choices than ever before. And more often people will choose unique and special choices that they feel fit themselves and their lifestyle. As a hair professional, according to Ivan Zoot, if you’re going to do world class haircuts for world class prices in a major city, you can’t do hair color. There is just too much to know. Coloring hair has become very complicated and so has haircutting. In order to specialize you must say no to a whole bunch of things so you can say yes to something that you are passionate and enthusiastic about and you can be the best at it. You business will grow bigger, better, faster and farther when you start to specialize and started saying no to everything else.   You can look at your business at two parts:
  • What are You Selling
  • Who are You Selling to
  Barbers and Stylists - Specialize in These Areas and Charge MoreWHAT You are Selling: You are most effective if you focus your sales efforts where you are the best. It’s like sharpening a spear. When you can hone in on what you selling in a specific way, you are specializing. Specializing in perms would be one example. Or like Ivan Zoot, he specializes in short, men’s military haircuts. For others it may be updos or color. Choose an area that you are good at and like to do.   WHO You are Selling to: The second part is who are you talking to. Who are the best customers for everything you offer? Who is your target market? Is it for older people, women, men? Think about the hours you are open and your pricing as this can dictate your target market as well. When you figure these two things out, you can have a recipe for specialization success. So if you’re ready to specialize, take everything you just read to heart. The more you can position yourself as the best in any given area, the more you can charge for it because people will pay for the best services. And that’s right…the more sales you will have. To watch a video by Ivan Zoot, click here.    

JATAI

JATAI

JATAI provides innovative and professional quality beauty implements with world-class customer service and educational support. To offer great products as a master distributor, we seek out and select only manufacturers who demonstrate superior workmanship, the most advanced technology, and respected business core values of reliability, honesty and integrity. Accordingly, JATAI represents three major ‘workhorse’ brands that dominate within their categories. Feather, Seki Edge and Fuji Paper. JATAI Academy brings beauty tools to creative life. It’s the ultimate professional information resource where Education, Artistry and Trends CONNECT for Stylists and Barbers.

Wedding Business Opportunities for Hairstylists and Barbers

11 April 2022, By JATAI

Love is in the air this time of year! When couples seal the deal they want their special day to be perfect, weddings are a great way to offer hair services. There are many wedding opportunities for stylists and barbers to make good money and have fun doing it. But there are some things you should consider before taking on...

Wedding Business Opportunities for Hairstylists and Barbers
Love is in the air this time of year! When couples seal the deal they want their special day to be perfect, weddings are a great way to offer hair services. There are many wedding opportunities for stylists and barbers to make good money and have fun doing it. But there are some things you should consider before taking on weddings. Here are some points to chew on…   Figure out what you will Charge. Price by time, not by service or by the head: PROS: You get paid for the exact time that you work. CONS: Your clients might not like such an open-ended cost.   Price by day (half day, full day): PROS: Easy to price out. Straight forward. CONS: You will need to outline in the contract what happens if you go over the contracted time frame for whatever reason.   Price by package: PROS: Packages can be good in that you can include products and extra services they might not have thought about. They allow you to be more creative. Different price points allow your client to pick within their budget. CONS: People might not like everything that is included in the package and will want to pick and choose what comes in the package. Will likely need different tier packages.   Bounce Backs for Future Business. For those you service who live close to your salon/shop, make sure they have your business card. Make it easy for them to patronize you in the future if they like your work. But even if you service someone not local, perhaps they can refer someone who is. Be sure to give everyone a business card because you never know who your next client will be.   Include Travel Time. Whichever way you decide to price, be sure the price includes travel time. Time is valuable and if you have to travel several hours to and from, this is a lot of time and gas (if you’re driving). Include other travel expenses that make sense.   Payment It’s important to ask for a percentage of the fee upfront. You never know what will happen and it’s important to protect yourself where you can to at least cover your initial expenses before the big day.   Go Out to Provide Services. It’s always best to travel where the wedding party is. The day is chaotic and often things come up that need to be addressed. Being where the action is to make you more available to meet their needs.   Have a Contract This should be a no brainer. Have a clear contract outlining what you will provide and how much it will cost. This is crucial to ensuring you are on the same page. It is also important to include what should happen in unforeseen circumstances that might happen on the day of the wedding.   Have a Trial Run Before the actual wedding day, do a trial run. Do the actual hair (and make-up if that’s included) to make sure it’s to the bride’s liking. If you’re doing the groom’s hair, you could also do a trial run if you’d like. Trial runs can be done in your salon or shop.   Showcase Your Bride and Groom Looks A great way to tell the world that you do weddings is to showcase it on social media. Show your beautiful bridal updos and clean, crisp men’s looks. Be sure to include these photos on any other sites like Yelp or your own personal website. It’s best to have a separate category on your website dedicated to wedding services where you can post wedding-only photos of hair and makeup.   For the Men Most of the time wedding hair is directed toward the bride and bridesmaids. However, the men need to look and feel good too. If you’re a barber, perhaps provide a package so that the groom and his groomsmen can all get nice hot towel shaves. It’s a unique and fun bonding experience for the men. If any of them have beards or moustaches you can offer a facial hair service. Perhaps line up their beard, give it a good cleaning and conditioning treatment and/or shape it up nicely. Wedding hair services are big business. They can break-up the monotony of salon or shop life and you get to participate in someone’s special day. Make sure you are organized and clear with your offerings and pricing because it’s important to make the bride and groom feel at ease with using you for their wedding hair. Now get out there and promote your services. Good luck!

JATAI

JATAI

JATAI provides innovative and professional quality beauty implements with world-class customer service and educational support. To offer great products as a master distributor, we seek out and select only manufacturers who demonstrate superior workmanship, the most advanced technology, and respected business core values of reliability, honesty and integrity. Accordingly, JATAI represents three major ‘workhorse’ brands that dominate within their categories. Feather, Seki Edge and Fuji Paper. JATAI Academy brings beauty tools to creative life. It’s the ultimate professional information resource where Education, Artistry and Trends CONNECT for Stylists and Barbers.

Reintroducing Shave Services After Covid

06 September 2021, By Brittany Raposo

Now that Covid restrictions are easing and barbershops are starting to return to a more normal routine, it is the perfect time to relaunch your shave services. Why should you “relaunch” it? Well, since there has been a significant pause in the industry on any services that require you to remove your mask, it has been a while since clients...

Reintroducing Shave Services After Covid
Give Shaving Services After COVIDNow that Covid restrictions are easing and barbershops are starting to return to a more normal routine, it is the perfect time to relaunch your shave services. Why should you “relaunch" it? Well, since there has been a significant pause in the industry on any services that require you to remove your mask, it has been a while since clients have been able to experience your shave. Plus, with the vaccines rolling out, more clients are comfortable getting services that don’t require a mask. This makes it the perfect time to renovate your shave and promote it.       Here's how:
  1. Improve the service so there is something new to announce. Clients do not get shaves because they must, theyStraight Razor Shave Barber Services get them because they WANT to – it’s a luxury.  Create a service that isn’t just removing your client’s facial hair but instead also offers a relaxing service that pampers your client. Make it extra so you can charge extra.
  2. Speaking of extra, evaluate your pricing. Make sure you are not undercharging for a shave. Charge around the same as you would for a haircut, more if it takes more time or uses expensive products.
  3. Promote the service. Email your client list, ask if they want to add-on while scheduling haircuts, let your clients know while in the chair, create a card to promote it, reach out to local hotels and let them know to encourage guest referrals. The more you get the word out, the higher likelihood you get people to stay in your chair for longer.
  4. Watch your shaving clientele increase. Do not forget to recommend any products that will help them achieve the same results at home. Again, this service is a luxury so even if they use the same products, they won't get the same experience.
 
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Now get out there and start a new chapter in your barbering career. The opportunity is out there, you just have to seize it!

Brittany Raposo

Brittany Raposo

Brittany Raposo is a 15-year veteran of the barbering and shaving world.  She founded The Honed Barber to help barbers develop their shaving skills and guide them on how to use shaving to elevate their career.

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