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It’s that time of year again. And you know what that means? The holidays are an incredible opportunity to gain business and make good money. In fact, the holidays could comprise a good portion of your yearly income. People are in the mood to spend, they have holiday parties to attend and they want to look extra good. You are in high demand this time of year.
So what can you do to maximize your services during the holidays? Here are tips to get you started!
Conducting special promos during the holidays can be extra enticing to clients. If you sell retail products, perhaps you can ask product manufacturers if they have any small sample sized bottles you can give to your clients. If so, you can offer free samples to clients to book certain services. Or you can give free product with service. You can market sample sized bottles as stocking stuffers. Bundling your product with services is a nice opportunity to introduce clients to the products you sell. Think of what can make you stand out or what can make your promotions unique and memorable.
The holidays are a time for gifting. So why not have gift certificates available for your clients to gift their friends and family. If they like you, they will refer you anyway so you might as well get prepaid haircut vouchers. Gift certificates can be made in any denomination and given out digitally or as physical paper certificates. There are many businesses that make a lot of money from gift certificates because they are pre-paid. You can also throw in extra money on top of the gift certificate cost to entice purchase. For example, when someone buys a $100 gift certificate, give $20 free. So the value is $120 but they are paying $100 for it. This is an enticing deal.
Perhaps create a bundle of services for a special price. For example, bundle a cut + color for a slight discount. Or throw in a free service with the purchase of select services. Creating packages that incorporate multiple services can be a great way to increase your average order value.
You should begin to think about the holidays around September or October. Determine the promotions and prepare for them early November. Then start the promotions when you feel it’s best. Usually people start having holiday parties before the end of November. So start offering your specials earlier rather than later.
When you start to promote your holiday specials, word of mouth will be important as well as social media and displays. Tell your friends and family and current clientele. There are several ways of communicating with everyone. Text, call, email (if you have an email list) or promote through social media to get the word out. Remind people to book early to ensure a spot this holiday season and make sure you give a sense of urgency so people act sooner rather than later.
On social media, post about your specials and create daily stories to let everyone know what you’re up to. Show examples of holiday updos or styles you can create and share on every platform you’re a part of. Put a special promotion on Yelp if you have a presence there.
If your store front faces the street with good traffic, create a nice display outside the salon or shop. If you can stand out and gain the attention of people driving or walking by you might get a new customer as well. Decorate the store and make it festive. It gets people in the mood to spend money and get in the holiday spirit.
Create an Instagrammable moment for clients. Today it’s all about experiences so give clients a unique experience. Perhaps set up a holiday background where clients can take fun selfies of themselves after getting serviced. Be sure to take some yourself so you can use them for your own social sites. If it’s fun, people will want to come in just so they can get the selfie pic.
Holiday promotions are an important time of year for hair professionals but especially stylists. Don’t miss out on the opportunity to get more services in this short period of time. Get creative but start early so you can get the most out of your holiday promotions.
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