Great Holiday Promotion Ideas

Jatai International Jatai International Jatai International
Free shipping on orders of $50 or more within the USA and $90 or more to Canada! Note: Shipping to Canada is experiencing significant delays. See shipping policy page.
  • User icon
  • Cart Icon0

Click Here to Sign Up and Get Informed of New Uploaded Videos


Get the latest Academy content and special deals direct to your inbox

Great Holiday Promotion Ideas - Gift cardsIt’s that time of year again. And you know what that means? The holidays are an incredible opportunity to gain business and make good money. In fact, the holidays could comprise a good portion of your yearly income. People are in the mood to spend, they have holiday parties to attend and they want to look extra good. You are in high demand this time of year.

So what can you do to maximize your services during the holidays? Here are tips to get you started!


Special Promotions

Conducting special promos during the holidays can be extra enticing to clients. If you sell retail products, perhaps you can ask product manufacturers if they have any small sample sized bottles you can give to your clients. If so, you can offer free samples to clients to book certain services. Or you can give free product with service. You can market sample sized bottles as stocking stuffers. Bundling your product with services is a nice opportunity to introduce clients to the products you sell. Think of what can make you stand out or what can make your promotions unique and memorable.


Gift Certificates

The holidays are a time for gifting. So why not have gift certificates available for your clients to gift their friends and family. If they like you, they will refer you anyway so you might as well get prepaid haircut vouchers. Gift certificates can be made in any denomination and given out digitally or as physical paper certificates. There are many businesses that make a lot of money from gift certificates because they are pre-paid. You can also throw in extra money on top of the gift certificate cost to entice purchase. For example, when someone buys a $100 gift certificate, give $20 free. So the value is $120 but they are paying $100 for it. This is an enticing deal.

Holiday Packages

Perhaps create a bundle of services for a special price. For example, bundle a cut + color for a slight discount. Or throw in a free service with the purchase of select services. Creating packages that incorporate multiple services can be a great way to increase your average order value.


How to Promote

You should begin to think about the holidays around September or October. Determine the promotions and prepare for them early November. Then start the promotions when you feel it’s best. Usually people start having holiday parties before the end of November. So start offering your specials earlier rather than later.

When you start to promote your holiday specials, word of mouth will be important as well as social media and displays. Tell your friends and family and current clientele. There are several ways of communicating with everyone. Text, call, email (if you have an email list) or promote through social media to get the word out. Remind people to book early to ensure a spot this holiday season and make sure you give a sense of urgency so people act sooner rather than later.

Great Holiday Promotion Ideas for Hair ProfessionalsOn social media, post about your specials and create daily stories to let everyone know what you’re up to. Show examples of holiday updos or styles you can create and share on every platform you’re a part of. Put a special promotion on Yelp if you have a presence there.

If your store front faces the street with good traffic, create a nice display outside the salon or shop. If you can stand out and gain the attention of people driving or walking by you might get a new customer as well. Decorate the store and make it festive. It gets people in the mood to spend money and get in the holiday spirit.

Create an Instagrammable moment for clients. Today it’s all about experiences so give clients a unique experience. Perhaps set up a holiday background where clients can take fun selfies of themselves after getting serviced. Be sure to take some yourself so you can use them for your own social sites. If it’s fun, people will want to come in just so they can get the selfie pic.

Holiday promotions are an important time of year for hair professionals but especially stylists. Don’t miss out on the opportunity to get more services in this short period of time. Get creative but start early so you can get the most out of your holiday promotions.



JATAI provides innovative and professional quality beauty implements with world-class customer service and educational support. To offer great products as a master distributor, we seek out and select only manufacturers who demonstrate superior workmanship, the most advanced technology, and respected business core values of reliability, honesty and integrity. Accordingly, JATAI represents three major ‘workhorse’ brands that dominate within their categories. Feather, Seki Edge and Fuji Paper. JATAI Academy brings beauty tools to creative life. It’s the ultimate professional information resource where Education, Artistry and Trends CONNECT for Stylists and Barbers.

No Comment Yet. Be the first to share what you think!

Add Your Comment

Follow JATAI


Filter Articles by Category

What Academy Users are Saying...

Amanda Kimball - Hair Stylist
JATAI’S amazing online Academy allows you to get education at any time – totally when it’s convenient for you. It’s a great place to go if you are needing new techniques or refreshers. There are so many to pick from. I use it often to freshen up or learn something new.
Paul Vega - Master Barber, Stylist, International Educator
Jatai's Feather Razor is responsible for so many of the textured looks that I have achieved. It’s a tool that I teach with to so many hairdressers & students throughout the country.  You will find Jatai's Feather Razor in every Top Artist assembly of tools.  Respect to the Feather Razor!
Ana Grisi - Hair Stylist
Through the sites easily accessible Academy, I’ve been able to branch out on blade styles as well as learn quick and friendly tips on using my tools on my clients everyday needs behind the chair.
Ivan Zoot - Barber & Hair Stylist
As a content provider I am in great company at Jatai Academy online. It has become a place on the web where beauty and barber professionals can count on finding quality information from industry leaders.