This year has been a whirlwind. Didn’t it seem like just yesterday it was January 1, 2022? So much has happened over this past year that it’s worth reflecting on as we bring in the new year. When we look back on this year, 2022 can be described as turbulent, a little rock n’ roll and the age of influencer marketing.  

Economic Implications:

With COVID taking a front seat at the beginning of the year, Omicron struck the nation with its contagious furry. While it was less deadly, it had a huge impact on people’s ability and desire to travel or to even just be out and about. The pandemic has forced people to take their businesses online. While this was already happening prior to the pandemic, it just sped up the process. This year many new beauty businesses have been created online. Only time will tell how many of them stick around. In response to the pandemic, processes we had come to get comfortable with became unpredictable. The movement of goods across the nation and international lines became more expensive as well as disrupted. A lack of workers and new international shipping policies came into effect. As a result of the disruption, havoc ensued at the shipping docks delaying consumer products from arriving on a timely schedule so they could be placed on retail shelves. The effect trickled down to the consumer as we noticed many empty shelves and higher prices for products. On top of this, inflation has reached an all-time high. The cost of goods, gas and food skyrocketed. Higher costs without an increase in pay has left many with less disposable income. By increasing interest rates, the housing market has begun to cool down and finally gas prices have started to calm down. But it’s unlikely costs will go back to pre-pandemic levels.What did this mean for beauty professionals? This meant rising costs for supplies, less clients coming in and more uncertainty. While many stylists have kept their clientele, others have seen drop off. Clients either found new stylists, delayed services or have opted to cut their own hair. With the lingering effects of the pandemic, hair professionals have had to find other ways to supplement their income.  

Hair Trends:

With people finding their way back to salons and barbershops, some emerging hair trends have unfolded. The shag continued its popularity into 2022 but the biggest trend was the mullet. Mullets were everywhere. Mullets were modernized with a fresh vibe where it could be worn by either a man or woman. Most easily done with a razor, mullets have begun to fade in popularity toward the end of 2022. We also saw a lot of textured looks. Especially for young men, the tapered sides with textured hair on top hairstyle has been the look of 2021 and 2022. The perm has stayed afloat due to this haircut. But natural, textured looks have remained strong throughout this year.  

Influencer Status:

Social media influencing for hairstylists and barbers have continued to grow throughout 2022. With Instagram’s algorithm change where original content is favored over reposted content, this has only encouraged influencer marketing. On top of this, Instagram is favoring reels over regular posts, making it harder for brands to push out content. This change has been influenced by the rival app TikTok which has exploded in popularity in recent years. In addition to these changes, large companies like Facebook and Google have been under scrutiny over their lack of privacy policies. With new privacy laws in place, it’s become more difficult to market products to the end consumer. All these factors have led to a lot of influencer marketing from businesses. Especially in the beauty industry, influencers have a lot of opportunity to make themselves known to their fellow peers as well as clients. Stylists, barbers, nail techs and estheticians have thrived and grown their businesses significantly through social media alone. The trend will only get stronger going into 2023. We will see what TikTok and Instagram have in store for us or if a new social platform will rise to the top. 2022 has been a year of ups and downs. Recovering from the pandemic will take some time. But people love creating and that will never change. For beauty professionals, things are looking much more normal this year. In person classes and trade shows are starting to pop up again and people are eager to see people in person. But with spikes in covid and other new diseases popping up, some have remained cautious about making an appearance. We hope 2023 brings more stability so we can focus on the fun things like the next hair trend. It will be interesting to see what’s in store for the beauty industry, but one thing is for sure. People will always want to look good even when times get tough. In this, we have comfort. As we wrap up 2022, we say farewell to another year, but we welcome a new one and are excited to see what’s to come.

No one is immune to problem clients. Hair professionals are in a people business and when it involves people there are always those clients who cause unnecessary problems and headaches we all want to avoid. So what do we do about these clients? And how do we handle it the right way? As a hair professional there are issues that arise due to client behavior. Whether it be showing up late, not showing up at all, being demanding or ultra-particular about their service, excessive complaining or unnecessary rudeness, confrontational or disruptive, at the end of the day you need to assess what can be remedied and what cannot. There are definitely rules that should be set to mitigate some of these issues, but if the behavior continues despite their understanding of the policies you put in place, maybe it’s time to fire your client. Let’s first take a look at situations that can be fixed with some basic rules. Problem: One of the biggest issues hair professionals face is when clients show up late or become a no show. Not showing up in a timely manner or not showing up at all is inconsiderate on their part and a detriment to your business. When someone shows up late, it sets back the time you have for that client. It also leads to you work faster than you normally would which could lead to mistakes. No shows are even worse. This is lost income and a lost opportunity for business. Solution: The answer is simple. Establish policies that the client is completely aware of so they understand the ramifications of being late or not showing up. There are a number of ways you can design these policies. Of course, if something unexpected should happen to the client like a flat tire, car accident or some emergency, there should be some leniency in this. But for clients who consistently show up late or for those who don’t show up at all or cancel at the last minute, you can charge them for the intended service. Just be clear this is your policy so they are not taken by surprised when they are charged. The drawback to this is that you would have to get credit card information ahead of time and many clients don’t like doing this. You might lose some clients, but you would keep the ones who respect your time and you won’t have disruptions in the flow of business. Alternatively, you can give clients a fixed number of times to be late or a no show. If this happens more than the given number of times, they will no longer be serviced by you. But this would mean keeping track of the number of times this happens. Documenting will be key to this policy. Here's some advice from Ivan Zoot about no show clients. You can also automate reminders so that clients are re-informed of their appointment and if they cannot make it, they should reschedule. Automated reminders save you time and improve the chances of your clients showing up and showing up on time. If you can make the process of booking appointments and cancelling appointments completely automated, this will save you the time and energy necessary to manage these situations as well. Problem: Excessive rudeness should not be tolerated in the salon or barbershop. Sometimes the client is unaware of their behavior while others just don’t care. Unfortunately, in today’s world, it seems rudeness is becoming more common so it’s important to know what to do and say when you encounter a client like this. Perhaps they are having a bad day or something else in their life is putting them in a bad mood. In any case, excessive rudeness is not fair to you or the workplace. Solution: Keep your cool. Rudeness followed by rudeness never helped any situation. It’s important to maintain a professional stance. Politely ask what the problem is and see if it’s anything you can help. If it’s not, inform them that what they are asking for is beyond your capabilities. If it is something you can do, see if you can do it, but inform them this kind of behavior will not be tolerated in your salon or shop. If they cannot manage their composure, it may be time to suggest they find another salon or shop that can meet their needs. Problem: Excessive complaining about their haircut is not a one time deal. When someone complains every time they come in for a haircut, there is an obvious disconnect. What the client wants vs. what they are getting is not matching up and it’s up to you to figure out why. Solution: For clients who constantly complain about their haircut, it’s important that you do a thorough consultation before the hair service so you are both on the same page. Showing you a picture of what they want and repeating back to them what they want helps to bridge any gaps. If they are concerned about how much they want to have cut, show them exactly how much you are planning to cut off and let them say ‘yes’ or ‘no’ to the length you want to cut off. The consultation and sticking to what the client wants will help ensure a happy client in the end. If you fulfilled your end of the bargain and the client is still complaining, you will need to have a talk with the client about the continued discrepancy and what steps need to be taken to achieve the desired results. If you are unable to give them what they want, perhaps they should find another stylists to fulfill their needs. Just remember, stand your ground, know what you will and will not accept and be calm and professional. You don’t deserve clients who bring bad behavior. Doing hair should be fun! Here's some additional advice from Ivan Zoot about how to deal with toxic clients. These are just some common problem clients. There are many more. Try to work out the problem in a professional manner, but if it’s truly something you cannot help them with it’s time to fire your client. Letting a client go is not always easy but it may be necessary to maintain your mental health and reduce unnecessary stress. Let us know if you have another type of problem client and what you do to rectify the issue. Or if you have a different solution to any of the problems above, leave us a comment.