Now that Covid restrictions are easing and barbershops are starting to return to a more normal routine, it is the perfect time to relaunch your shave services.
Why should you “relaunch” it? Well, since there has been a significant pause in the industry on any services that require you to remove your mask, it has been a while since clients have been able to experience your shave. Plus, with the vaccines rolling out, more clients are comfortable getting services that don’t require a mask. This makes it the perfect time to renovate your shave and promote it.
Improve the service so there is something new to announce. Clients do not get shaves because they must, they get them because they WANT to – it’s a luxury. Create a service that isn’t just removing your client’s facial hair but instead also offers a relaxing service that pampers your client. Make it extra so you can charge extra.
Speaking of extra, evaluate your pricing. Make sure you are not undercharging for a shave. Charge around the same as you would for a haircut, more if it takes more time or uses expensive products.
Promote the service. Email your client list, ask if they want to add-on while scheduling haircuts, let your clients know while in the chair, create a card to promote it, reach out to local hotels and let them know to encourage guest referrals. The more you get the word out, the higher likelihood you get people to stay in your chair for longer.
Watch your shaving clientele increase. Do not forget to recommend any products that will help them achieve the same results at home. Again, this service is a luxury so even if they use the same products, they won’t get the same experience.
Brittany Raposo is a 15-year veteran of the barbering and shaving world. She founded The Honed Barber to help barbers develop their shaving skills and guide them on how to use shaving to elevate their career.
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