Get the latest Academy content and special deals direct to your inbox
It is always exciting when a stylist, a student or salon team decides to do a hair fashion shoot. The reasons for doing a shoot range from launching a new seasonal collection to entering an important national photo competition such as NAHA … from wanting to display on your salon walls to wanting to build your professional portfolio with current, fresh images. Many salon owners and school owners do photos shoots as an effective tool to mobilize and motivate their ‘creatives’ … from hair to make-up to nails… to wardrobe styling.
I will share that ‘of all the aspects of doing a hair shoot, the ultimate success of the shoot lies in the planning leading up to the shoot itself’. It is the planning that makes the critical difference between an ‘okay’ shoot and a ‘great’ one. How often we have heard stylists casually say ‘hey, let’s just grab some models and shoot a bunch of photos over the weekend and get some good stuff’ … we’ll work into the night and it’ll be great”! Guess what … everyone was exhausted after … only a few shots were actually usable … the hair may have worked but the make-up didn’t’… and above all, the models were not good enough because finding them was rushed, they were someone’s sister or client that were pretty in person but not on camera … and bottom line, the models were not professional.
Watch for next week’s Part 2 of this series on Photography: “A ‘Perfect Day Of’ Photo Shoot Factoids” by Hair Fashion Photographer, Gary Lyons.
GARY LYONS is one of the leading beauty and hair fashion photographers in the industry. His national photo campaigns have helped to establish the hair fashion imaging and branding of such top companies as Matrix, Joico and John Paul Mitchell Systems. He was the publisher of Passion Magazine … and is sought out by top models, agencies, fashion designers, beauty companies, magazines world-wide, and leading stylists and salons to strategize and define their artistic images -- and set them apart from the crowd. Gary is well-known for how he captures just the right image of hair and face – and the striking lighting that few others achieve when lighting hair fashion for photography. He has also been a judge for many industry events and competitions. … and loves working with students and stylists alike to help them develop professional portfolios of their work.