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Sharon Esche Irving is a writer and publicist who specializes in the fields of fashion and beauty. An award-winning journalist, columnist, and multi-published author (MacMillan and G.P. Putnam Publishers), Sharon has covered all aspects of the retail and professional beauty industry. The former head of Public Relations and Advertising for Clairol Professional, Inc., she has come to love and specialize in the professional side of beauty, working with the most respected individual experts, salons, spas, distributors, manufacturers, associations, and media representing all segments of the industry. Formerly based in New York, Sharon’s beauty public relations company, Esche & Alexander PR is now headquartered in southern CA. Contact: sharon@beauty-pr.com; www.beauty-pr.com