A New Wave of Perms: Getting to Know Janine Jarman’s Curl Cult

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A New Wave of Perms: Getting to Know Janine Jarman’s Curl CultJanine Jarman is a nationally renowned celebrity stylist and founder of Hairroin Salon LA & NYC. With clientele like Fergie, Danica Patrick and the Pussycat Dolls she has been there and done that. With her charismatic energy and free spirit, Janine’s natural curiosity sparked a new business around perms. With perms generally being out of favor for over 20 years, no one was paying attention or looking to evolve the process of perming. Despite this, Janine believed in her heart that there was a market for a better perming process that removed the unpleasantries of the traditional perm that repelled many stylists as well as clients. Janine is now taking by storm her line of curl products called Curl Cult. We asked Janine to get candid with us about her line and her perspective on perms!


JATAI: What is Curl Cult and how do your products create a more modern perm (include all the benefits)?

Janine: Curl Cult is a texture support brand. We have a unique in-salon permanent texture service that creates effortless volumes, waves and curls. The Curl Cult process elevates the “perming” process with fewer steps, a sweeter smell and uses PisumProtexTM protection technology to give damage-free natural-looking results. Curl Cult products have a straightforward moisture-rich retail range that supports both natural curls and those permanently created.



A New Wave of Perms: Getting to Know Janine Jarman’s Curl Cult - RodsJATAI: Why did you start Curl Cult?

Janine: As a stylist for over 20 years, I really wanted to help solve for clients’ desire to have wash-and-go hair. Unfortunately, knowing what products and how to use them wasn’t always enough. Most clients needed more texture or to even out the texture they had. Traditional perms were damaging, stinky, time-consuming and messy. They haven’t evolved in 20+ years. I aimed to change that by making soft and natural permanent texture a reality.


JATAI: How is the process of doing a Curl Cult perm different from the traditional way?

Janine: There are fewer steps. We neutralize right over the top of the perm solution, eliminating the need to rinse for 5 minutes, blot dry and neutralize, synonymous with perms of the past. And the scent during the process is much sweeter than anything else in the market. The results are soft and natural looking. Your Curl Cult perm grows out with you because of the gentle treatment-infused process.


JATAI: If someone wants to learn the Curl Cult process, what should they do?

Janine: EASY! Just go online to CurlCult.com – go to the professional portal to sign up and take the 30-minute certification! It’s free and easy to start your Curl Cult texture journey.


A New Wave of Perms: Getting to Know Janine Jarman’s Curl Cult - Fuji PaperJATAI: You use Fuji Papers during your perming process (thank you 😊). Why do you choose Fuji Papers over other end papers?

Janine: Fuji Paper quality is incomparable. They are lightweight yet have extraordinary grip that is unique to the hole pattern design. Accompanied by the pop-up dispenser, it cuts my wrap time in half and ensures I have a clean connection of the ends around the rods. They are the Mercedes of perm papers, and I am now too spoiled ever to use anything else.


JATAI: Where do you see perms going in the short term and long term?

Janine: I see two key factors of consumer desire driving the need of perming service. One is healthy hair and products. Using less heat and damage is becoming increasingly important as well as clean ingredients and do-no-harm products. Two is time; clients want to spend less time fussing with hair and makeup. Using less effort is driving trends forward. So a service that can eliminate daily styling will become increasingly important.


JATAI: How can someone get a Curl Cult perm?

Janine: Check out our salon map at curlcult.com to find a Curl Cult certified stylist in your area.


JATAI provides innovative and professional quality beauty implements with world-class customer service and educational support. To offer great products as a master distributor, we seek out and select only manufacturers who demonstrate superior workmanship, the most advanced technology, and respected business core values of reliability, honesty and integrity. Accordingly, JATAI represents three major ‘workhorse’ brands that dominate within their categories. Feather, Seki Edge and Fuji Paper. JATAI Academy brings beauty tools to creative life. It’s the ultimate professional information resource where Education, Artistry and Trends CONNECT for Stylists and Barbers.

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