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Finally, it’s the ‘day of’ your fashion shoot. You’ve done all that great pre-planning (see Part 1: “Tips on Planning Your Photo Shoot”) – and now your wonderful ‘cast of characters’ have all shown up on time at the location. They are now waiting for you to set things into meticulous motion. Everyone knows when and what to expect because you have shared your day’s flow chart with them in advance; this was your advance checklist of who and what to bring to the shoot followed to the letter (you hope). Congratulations are in order just to get to this point!
From the photographer’s perspective, please review the following points – some worthy of repeating and others I have added to ensure a photo shoot ‘perfect day’:
Note: Models should be chosen primarily for their face – not their hair. You can always deal with the hair, but that face must be of camera ready quality. Ultimately, this means less retouching of your photos (an added expense) – and is more likely to be published. P.S. Common mistake: wasting time focusing on styling the back of the head; when on the set, the camera picks up on the front and sides so prioritize your time accordingly.
GARY LYONS is one of the leading beauty and hair fashion photographers in the industry. His national photo campaigns have helped to establish the hair fashion imaging and branding of such top companies as Matrix, Joico and John Paul Mitchell Systems. He was the publisher of Passion Magazine … and is sought out by top models, agencies, fashion designers, beauty companies, magazines world-wide, and leading stylists and salons to strategize and define their artistic images -- and set them apart from the crowd. Gary is well-known for how he captures just the right image of hair and face – and the striking lighting that few others achieve when lighting hair fashion for photography. He has also been a judge for many industry events and competitions. … and loves working with students and stylists alike to help them develop professional portfolios of their work.