Memberships create loyalty, exclusivity and they support your best customers. There are many ways to create a membership program but there are ‘best practices’ and ‘better’ ways of creating these programs. Do it the right way first. Here are some great tips from Ivan Zoot, aka Clipper Guy, on how to create a membership program […]

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Make the most out of the holiday season with your hair services. Starting with Halloween all the way through New Years, you can take advantage of this wonderful time to ramp up business. Here are some great ideas by Ivan Zoot, aka Clipper Guy, on how you can go out with a bang this year!

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It’s important be a proactive business person. Why wait for people to walk in the door? Special promotions can draw a lot of business and there is no limit to the creative sales promotions that can be created. Let’s start cookin’!

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In this two part series on retailing product in the salon or barbershop, Ivan Zoot, aka Clipper Guy, discusses three easy ways to get more product into your clients hands. Retailing helps the client learn and use the products you recommend as well as increasing your income. To see part 1, click here.

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Selling product is not something every hairdresser or barber is good at or comfortable with. The first part to being successful at this is to first know a lot about the product you’re trying to sell. Understand it’s features and benefits, use it on yourself and clients to have a better understanding of how it […]

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Are you ready to explode your hair business in 2019? Get the inside scoop from the $100k hair cutter himself Mr. Ivan Zoot aka Clipper Guy as he crunches the numbers and helps you become more financially savvy about your haircutting business.

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