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Are you a purple cow? If not you should be or figure out how to be one. Because if you aren’t making yourself different from others, you just blend in with everyone else. As a hairdresser and/or barber, you need to get the attention you deserve in order to grow your business. But first you must know what your USP or Unique Selling Proposition is. Ivan Zoot on behalf of Jatai Academy explains further.