Are You Analyzing Mid Year Numbers?

It's half way through the year. Are you ready for the last half? It's a good idea to gauge where you are with your goals and business. In this video, Ivan Zoot, Clipper Guy analyzes the mid year numbers in true Ivan style. Listen up!

Rebooking is an art. Do you know how to get your clients to book with you right after their service? In this video Ivan Zoot gives some verbiage you can use to easily rebook your clients on the spot so you can keep your clients coming in regularly.

In this Facebook Live replay, Ivan Zoot demonstrates a classic taper using clipper over comb and razor technique to create the look. He uses the Feather Styling Razor, Artist Club Razors and Nape & Body Razor.

How efficient and productive are you in your business? Maximizing these two will affect your pricing. All of these are intertwined with each other so listen to Ivan on how to juggle them all. Ivan presents an equation that helps you acknowledge the realities of the progression of your career....

If you want the world to be a better place for our children and future generations, it's in your best interest to take care of the environment. In honor of Earth Day we are providing some tips on how you can reduce your own footprint in the salon or barbershop....

Want more clients? Of course you do! Getting referrals is the marketing side of your business. Without clients you have no business. Here are some great ideas from Ivan Zoot on how to get more client referrals in the replay of this Facebook Live.

Managing social media is a necessary evil. While it's great for marketing and getting exposure for your work and gaining new clients, it's also a pain in the butt to have to always think about taking pictures and videos before and after every haircut and then posting them for everyone...

Understanding haircutting angles and lines are critical to doing haircutting. In this video, Ivan discusses graduation vs. layering relative to the point from where you are measuring from the head. Ivan also touches upon uniform layering and the fringe.

Ivan Zoot talks a lot about this…raising your prices! It's something a lot of hairdressers and barbers are uncomfortable doing but it's important to do in order to keep yourself relevant, keep pace with inflation as well as cost of living and most importantly charging what you're worth! Here's some...