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Part of getting more business is building your social proof. People want to see that you are producing desirable results for your clients. By getting positive testimonials from clients, you let other people know your services are worth the cost. As a hairdresser or barber you know how critical this...

Do you want to be a platform artist? This is a question many hairdressers and barbers ask. If you want to educate for a major brand or company watch this video. Ivan Zoot, aka Clipper Guy, gets asked this question all the time. And over the years his answer has...

It's half way through the year. Are you ready for the last half? It's a good idea to gauge where you are with your goals and business. In this video, Ivan Zoot, Clipper Guy analyzes the mid year numbers in true Ivan style. Listen up!

Rebooking is an art. Do you know how to get your clients to book with you right after their service? In this video Ivan Zoot gives some verbiage you can use to easily rebook your clients on the spot so you can keep your clients coming in regularly.

How efficient and productive are you in your business? Maximizing these two will affect your pricing. All of these are intertwined with each other so listen to Ivan on how to juggle them all. Ivan presents an equation that helps you acknowledge the realities of the progression of your career....

Want more clients? Of course you do! Getting referrals is the marketing side of your business. Without clients you have no business. Here are some great ideas from Ivan Zoot on how to get more client referrals in the replay of this Facebook Live.

Managing social media is a necessary evil. While it's great for marketing and getting exposure for your work and gaining new clients, it's also a pain in the butt to have to always think about taking pictures and videos before and after every haircut and then posting them for everyone...

Ivan Zoot talks a lot about this…raising your prices! It's something a lot of hairdressers and barbers are uncomfortable doing but it's important to do in order to keep yourself relevant, keep pace with inflation as well as cost of living and most importantly charging what you're worth! Here's some...

Yes, there are rules of sweeping. Every client deserves a clean environment before they get their haircut. In this video, Ivan Zoot, aka Clipper Guy, explains the rules of sweeping that will ensure every client starts their haircut with a clean sweep.