Playstation

Here's a new idea. Call it what you will. Ivan Zoot calls it a 'Finishing Station.' Maybe styling hair is not necessarily your thing. All the blowdrying and using product is not what floats your boat. Or maybe you offer styling as an a-la-carte option. If any of these apply...

Why do you want more Instagram followers? Is it to gain clients? Is it so you can increase your popularity? Whatever the reason, there is a reality to your Instagram followers. It's not bad or good but as soon as you understand the value of a follower and how to...

As a hairdresser or barber you not only have to know how to do good haircuts, but you also have to know how to do good marketing and promotion. Without clients you have no business. There are many ways to get new clients but one way is cross promotion. In...

As a hair professional you are always thinking of ways to increase your revenue. One way to do this is with added services, services that you place on top of the actual service. The after haircut rinse is a good one for short haircuts which gives that extra touch of...

If you've ever provided a service and had clients you know all about no shows. No shows are a big problem. It's lost revenue and a waste of productive time. No one needs no shows! However, they always seem to happen. Here's Ivan Zoot's best tips on how to deal...

Memberships create loyalty, exclusivity and they support your best customers. There are many ways to create a membership program but there are 'best practices' and 'better' ways of creating these programs. Do it the right way first. Here are some great tips from Ivan Zoot, aka Clipper Guy, on how...

Make the most out of the holiday season with your hair services. Starting with Halloween all the way through New Years, you can take advantage of this wonderful time to ramp up business. Here are some great ideas by Ivan Zoot, aka Clipper Guy, on how you can go out...

Have you ever had a client that was toxic? Maybe they are hard to deal with, they are not pleasant to deal with or they are always complaining. Whatever the issue, having a toxic client puts you in a bad mood and doesn't contribute to a pleasurable environment for you....

Attending beauty shows can be overwhelming and expensive. Make the most of your time and effort by being clear about your goals for attending. With all the education available and 100's of companies selling their products, it's easy to get distracted. Here are Ivan's best tips for maneuvering a trade...