JATAI International Celebrates 75 Years as Leading Distributor of Professional Tools

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Jatai 75th Anniversary LogoJATAI International (JATAI), the trusted distributor of Feather razors and a leader in professional grooming tools, proudly marks its 75th anniversary in 2025. Since its founding in 1950, JATAI has provided the highest quality products to barbers, hairstylists, grooming professionals and consumers across the country. Originally established as a bridge between Japan and the United States in the post-World War II era, this family-owned, minority-run company has grown into a leading provider of high-quality tools and education, leaving a lasting impact on the industry. To commemorate this milestone, the company is unveiling two highly anticipated limited-edition Feather haircutting razors, continuing its legacy of innovation and craftsmanship.

JATAI’s story traces back to its founder, Mr. Fred Wada, whose vision and determination helped bridge the gap between America and Japan during a pivotal time of recovery and renewal. His efforts, such as facilitating the Japanese swimming team’s participation in the U.S. national championships and contributing to the Tokyo Olympic Committee, played a crucial role in strengthening international ties. These endeavors laid the groundwork for JATAI’s legacy of promoting global commerce and collaboration.

Under the guidance of Mr. Kay Obayashi, JATAI evolved into an import business, bringing premium hair-cutting razors and blades to the U.S. market from renowned manufacturers like Feather Safety Razor Co. Ltd. This pivotal move established a lasting partnership that remains strong today, with JATAI proudly serving as the exclusive distributor of Feather’s beauty and barber products across North America. Under Kay’s ownership, JATAI added to its distribution portfolio the expertly crafted Seki Edge grooming line by Green Bell LTD. Combining modern technology with traditional craftsmanship, Seki Edge offers premium tools, from nail clippers to luxury grooming kits.

Dean Wada took ownership of the company in 2004 after 17 years as Vice President with the company. In the 20 years since, Wada has been integrally responsible for the development of the Feather Styling Razor, the first haircutting razor with replaceable blades. Under his leadership, JATAI International continues to redefine industry standards with innovative products like the Japan-made Fuji Paper, a top choice for hair professionals seeking superior saturation and eco-friendly, tear-resistant endpapers, which Wada brought on in 2009, as well as modernizing the Seki Edge brand.

“We take great pride in ushering in JATAI International’s 75th anniversary, a feat most companies do not attain,” says Wada. “Reflecting on how much the world has changed since JATAI’s inception, we have managed to meet all the challenges with strength and resolve to become a leader in its category. Our commitment to our manufacturers, distributors and consumers has been the key to our long life.”

Wood-Look Feather Styling RazorWith an emphasis on pushing the boundaries of innovation, JATAI has introduced game-changing tools over the years, including the aforementioned Feather Styling Razor with its patented blade guard. This revolutionary design not only transformed hair cutting techniques but also empowered stylists with greater creativity and precision, setting a new benchmark for excellence in the industry. To celebrate its 75 years, JATAI will introduce a limited-edition Feather Styling Razor featuring a stunning wood grain print handle. Each handle is uniquely crafted, ensuring that no two razors are exactly alike. This exclusive razor will launch in spring and will be available for a limited time, making it a must-have for hair professionals and collectors alike.

In response to overwhelming requests from the hairstyling community, JATAI will also debut a new limited-edition, white-handled Feather Plier Razor this summer. Known for its precision and superior design, the Feather Plier Razor has been a favorite among professionals, and the introduction of this sleek new color option offers a fresh take on a beloved classic.

2025 will see yet another monumental event for JATAI with Dean Wada passing leadership of the company to his children, Kevin Wada and Vanessa Wada. Kevin has been with JATAI for 15 years and Vanessa for 14 years, with Kevin most recently serving as CEO and Vanessa as Vice President.

“The world has changed so much the last 75 years and continues to change at a faster pace,” says Kevin Wada. “We are committed to being at the forefront of technology to provide the best service and bring new products to market. We look forward to a future filled with growth, innovation, and focus on excellence in serving our valued customers.”

With 75 years of history behind it, JATAI is dedicated to expanding its presence and product line across multiple categories, such as razor handles, blades, shears, and other grooming essentials. By prioritizing outstanding customer service and strengthening brand awareness, the company seeks to connect with a broader audience through social media, its educational academy, and strategic marketing initiatives.

For more information about JATAI and its anniversary product launches, visit JATAI.net and follow @jataifeather on all social media platforms.

JATAI

JATAI provides innovative and professional quality beauty implements with world-class customer service and educational support. To offer great products as a master distributor, we seek out and select only manufacturers who demonstrate superior workmanship, the most advanced technology, and respected business core values of reliability, honesty and integrity. Accordingly, JATAI represents three major ‘workhorse’ brands that dominate within their categories. Feather, Seki Edge and Fuji Paper. JATAI Academy brings beauty tools to creative life. It’s the ultimate professional information resource where Education, Artistry and Trends CONNECT for Stylists and Barbers.

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What Academy Users are Saying...

Amanda Kimball - Hair Stylist
JATAI’S amazing online Academy allows you to get education at any time – totally when it’s convenient for you. It’s a great place to go if you are needing new techniques or refreshers. There are so many to pick from. I use it often to freshen up or learn something new.
Paul Vega - Master Barber, Stylist, International Educator
Jatai's Feather Razor is responsible for so many of the textured looks that I have achieved. It’s a tool that I teach with to so many hairdressers & students throughout the country.  You will find Jatai's Feather Razor in every Top Artist assembly of tools.  Respect to the Feather Razor!
Ana Grisi - Hair Stylist
Through the sites easily accessible Academy, I’ve been able to branch out on blade styles as well as learn quick and friendly tips on using my tools on my clients everyday needs behind the chair.
Ivan Zoot - Barber & Hair Stylist
As a content provider I am in great company at Jatai Academy online. It has become a place on the web where beauty and barber professionals can count on finding quality information from industry leaders.