Cross Promotions, Perks and Effective Sales Promotions

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If you’re looking to build and grow your haircutting business, look no further. There are endless ways to get more people in the door and in the chair. This requires, however, some thought and creativity. Let’s look at three great ways to earn more business: cross promoting, perks and effective sales promotions.


Cross Promoting, Perks, Sales PromosCross Promotions:

Cross promoting is one way to get the word out about your business. This involves 2 businesses helping each other out in a complementary, non-competing way. It needs to be a win-win situation for this to be a true cross promotion. An example of a cross promotion is if you have an agreement with another business to provide special coupons that are only available through each other. There are several ways to do a cross promotion.

The easiest way is to look at what other businesses are located around you. Is your salon or barbershop located in a strip mall? If so, what business could you partner up with? Perhaps a pet store or even a food spot. People who frequent one store may frequent other stores in the same strip mall.

Where else do your customers do business in the area? Look for other businesses that offer services in a similar space. For example, a nail salon, small beauty supply store or massage place would get a similar clientele if you’re in a salon. For barbershops, a smoke shop, auto store or men’s clothing store could be options.

Think of other types of businesses you could partner with that are non-competing but would make sense to do a cross promotion. If you want to watch a video where Ivan Zoot discusses cross promotions, click here.



Perks are the little things that make the deal just a little better. There are ways to add perks to make offerings just a little more attractive. According to Ivan Zoot, he doesn’t like to offer discount on actual services, but he has no problems with offering discounts on retail product or giving something away for free.

So one type of perk is to have ongoing discounts on products. This can entice clients to purchase desirable retail products at an attractive price.

Many barbers allow walk-ins. One perk barbers can offer is walk-ins without waiting. Often walk-in clients need to wait a while to get a haircut. But not everyone can afford to wait. Offering this perk can be quite attractive.

Another possible perk is to offer beverages with haircut or hair service. This can be water, soda or even alcohol depending on the rules and regulations of your business. A liquor license may be necessary. However, it may be possible to legally give it away for free without needing a license.

One other type of perk is to offer special hours for select clients. This can be attractive for clients who are not available during your regular hours.

There are many types of perks. All you have to do is get a little creative and see what gets people’s attention. Perks are a fun way to close the deal on your haircut services. Learn more about perks with these tips from Ivan Zoot by clicking here.


Cross Promoting, Perks and Effective Sales Promotions for Hair ProfessionalsEffective Sales Promotions:

Another way to be proactive growing your business is to provide effective sales promotions. Create special promotions around holidays such as Valentine’s Day, Mother’s Day, Father’s Day or even St. Patrick’s Day. There are many holidays you can choose from to revolve a promotion around.

Sales promotions give you something different to talk about. It spices things up and keeps it fresh. If you are going to do sale promotions, make sure to plan ahead. Give yourself at least 2 months to put the promotion together, especially if it involves flyers, the need for inventory or special training. Having all the pieces in place when it comes to execute will make the process much smoother. If your team needs training, get them involved early so they are prepared for what’s to come.

When the promotion is active, be sure to promote it even more than the time leading up to it. Give it a feeling of urgency so people will want to take advantage of it sooner than later. For example, perhaps it can be the first 20 people who book an appointment for a dad and grad haircut (both father and son) will get a free head and shoulder massage. There is no limit to creativity here.

When the promotion is over, analyze the data. Did it work? What were your sales? How many extra appointments did you get? Evaluate what worked and didn’t work and then decide if it’s worth doing again. Or perhaps you’ll want to change some aspect of it for next time. Watch a video about effective sales promotions.

Building and growing your business is work. It takes creativity, an action plan and execution. You must have some sort of marketing and sales plan in place in order to succeed in this business. If you’re unsure what to offer, look at what other salons or barbershops are doing or even look at what other businesses are doing and see if those types of promotions could apply to your business. For more business building tips, see our Education CONNECT videos and filter under the topic of ‘Business Building.’



JATAI provides innovative and professional quality beauty implements with world-class customer service and educational support. To offer great products as a master distributor, we seek out and select only manufacturers who demonstrate superior workmanship, the most advanced technology, and respected business core values of reliability, honesty and integrity. Accordingly, JATAI represents three major ‘workhorse’ brands that dominate within their categories. Feather, Seki Edge and Fuji Paper. JATAI Academy brings beauty tools to creative life. It’s the ultimate professional information resource where Education, Artistry and Trends CONNECT for Stylists and Barbers.

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