Managing social media is a necessary evil. While it’s great for marketing and getting exposure for your work and gaining new clients, it’s also a pain in the butt to have to always think about taking pictures and videos before and after every haircut and then posting them for everyone to see.Also, let’s not forget […]

Read more

There are so many of them out there, but it can’t be denied that coupon sites are a way to get the word out that you and your salon or barbershop exists! But are they worth it? Do they benefit you and your goals? Watch this video as Ivan Zoot aka Clipper Guy talks about […]

Read more

Are you a hairdresser or barber? Do you know if you are growing in your career in terms of haircutting ability as well as financially? In order to answer these questions you have to take a step back and do some evaluation. In this video, Ivan Zoot aka Clipper Guy discusses this very topic and […]

Read more

Here is the replay for the Facebook LIVE we had about retailing product to your clients when they are sitting in your chair. Ivan Zoot, Clipper Guy, specifically addresses retailing shave product to a shaving client. Check it out! For product information, click here.

Read more

Weddings can be big money makers for you. Hair, often thought of as only a bridal party necessity, can also be a big opportunity for the groom side. If you are thinking of doing wedding hair, here are Ivan Zoot’s top 5 tips for doing wedding party hair services right.

Read more

Ivan is a big promoter of raising your prices. See why you should.

Read more

How are you booking your clients? Using technology can really help you get more clients in your appointment book as well as keep your client schedule organized.

Read more

You want bigger tips from your clients? Sure you do. So how do get more tips for your haircuts? Ivan Zoot aka Clipper Guy discusses this very topic. Well said, Ivan gives you his honest answer.

Read more

The magical way to build and grow your business is ‘FREE.’ Anytime you sell anything it should start with either ‘full’ or ‘free.’ These are good ‘f’ words when it comes to business. Although a personal opinion, Ivan doesn’t believe in discounts and would rather charge full price or give it away because discounting undermines […]

Read more

Are you adding perks to your services? Perks are the little things that make the deal. Perks help to retain and make us a little more important to our customers. An example of a perk is an ongoing discount on products you sell as opposed to a discount on the cost of actual service. Or […]

Read more