As a hairdresser or barber you not only have to know how to do good haircuts, but you also have to know how to do good marketing and promotion. Without clients you have no business. There are many ways to get new clients but one way is cross promotion. In this video, Ivan Zoot discusses
Memberships create loyalty, exclusivity and they support your best customers. There are many ways to create a membership program but there are ‘best practices’ and ‘better’ ways of creating these programs. Do it the right way first. Here are some great tips from Ivan Zoot, aka Clipper Guy, on how to create a membership program
Make the most out of the holiday season with your hair services. Starting with Halloween all the way through New Years, you can take advantage of this wonderful time to ramp up business. Here are some great ideas by Ivan Zoot, aka Clipper Guy, on how you can go out with a bang this year!
Part of getting more business is building your social proof. People want to see that you are producing desirable results for your clients. By getting positive testimonials from clients, you let other people know your services are worth the cost. As a hairdresser or barber you know how critical this is. In this video, Ivan
Do you want to be a platform artist? This is a question many hairdressers and barbers ask. If you want to educate for a major brand or company watch this video. Ivan Zoot, aka Clipper Guy, gets asked this question all the time. And over the years his answer has changed. Ivan has first hand
It’s half way through the year. Are you ready for the last half? It’s a good idea to gauge where you are with your goals and business. In this video, Ivan Zoot, Clipper Guy analyzes the mid year numbers in true Ivan style. Listen up!
Rebooking is an art. Do you know how to get your clients to book with you right after their service? In this video Ivan Zoot gives some verbiage you can use to easily rebook your clients on the spot so you can keep your clients coming in regularly.
How efficient and productive are you in your business? Maximizing these two will affect your pricing. All of these are intertwined with each other so listen to Ivan on how to juggle them all. For those who want a bit of business education, here’s what beauty schools and other beauty educators are NOT talking about.
Want more clients? Of course you do! Getting referrals is the marketing side of your business. Without clients you have no business. Here are some great ideas from Ivan Zoot on how to get more client referrals in the replay of this Facebook Live.
Managing social media is a necessary evil. While it’s great for marketing and getting exposure for your work and gaining new clients, it’s also a pain in the butt to have to always think about taking pictures and videos before and after every haircut and then posting them for everyone to see.Also, let’s not forget
Ivan Zoot talks a lot about this…raising your prices! It’s something a lot of hairdressers and barbers are uncomfortable doing but it’s important to do in order to keep yourself relevant, keep pace with inflation as well as cost of living and most importantly charging what you’re worth! Here’s some ideas on how to raise
It’s important be a proactive business person. Why wait for people to walk in the door? Special promotions can draw a lot of business and there is no limit to the creative sales promotions that can be created. Let’s start cookin’!
In this two part series on retailing product in the salon or barbershop, Ivan Zoot, aka Clipper Guy, discusses three easy ways to get more product into your clients hands. Retailing helps the client learn and use the products you recommend as well as increasing your income. To see part 1, click here.
In this two part series on selling take home product, Ivan Zoot, aka Clipper Guy, discusses three easy ways to get more product into your clients hands. Retailing helps the client learn and use the products you recommend as well as increasing your income. To see part 2, click here.
Selling product is not something every hairdresser or barber is good at or comfortable with. The first part to being successful at this is to first know a lot about the product you’re trying to sell. Understand it’s features and benefits, use it on yourself and clients to have a better understanding of how it
Need help getting more clients? The best way to get more clients is actually through referrals. Having a positive testimonial from a friend for any service is powerful! In this video, Ivan Zoot explains an easy way to ask for referrals with three easy steps.
Are you new to the hair industry? Finding where you’ll set up shop can be stressful. If it’s something you’ve never done before knowing the right questions to ask in an interview can give you valuable information on whether the salon or barbershop will be a good fit for the both of you. Take it
Here is the best way to price your haircuts. Don’t just make up a number or wing it. There are real factors involved in how to price your haircuts. Ivan Zoot, aka Clipper Guy is brilliant at this. Watch now and learn!
Are you a purple cow? If not you should be or figure out how to be one. Because if you aren’t making yourself different from others, you just blend in with everyone else. As a hairdresser and/or barber, you need to get the attention you deserve in order to grow your business. But first you
Are you ready to explode your hair business in 2019? Get the inside scoop from the $100k hair cutter himself Mr. Ivan Zoot aka Clipper Guy as he crunches the numbers and helps you become more financially savvy about your haircutting business.
In today’s social media world where engagement is super important, so are reviews of your services. From Yelp to Instagram to Google Reviews, people who have evaluated your performance with a review means a lot to the perception of your business. Here are some tips from business builder Ivan Zoot who gives you his best
There are so many of them out there, but it can’t be denied that coupon sites are a way to get the word out that you and your salon or barbershop exists! But are they worth it? Do they benefit you and your goals? Watch this video as Ivan Zoot aka Clipper Guy talks about
Are you a hairdresser or barber? Do you know if you are growing in your career in terms of haircutting ability as well as financially? In order to answer these questions you have to take a step back and do some evaluation. In this video, Ivan Zoot aka Clipper Guy discusses this very topic and
Here is the replay for the Facebook LIVE we had about retailing product to your clients when they are sitting in your chair. Ivan Zoot, Clipper Guy, specifically addresses retailing shave product to a shaving client. Check it out! For product information, click here.
Weddings can be big money makers for you. Hair, often thought of as only a bridal party necessity, can also be a big opportunity for the groom side. If you are thinking of doing wedding hair, here are Ivan Zoot’s top 5 tips for doing wedding party hair services right.
Are you a specialist or a generalist? Specialization has become more and more prevalent in the hair industry. Whether you specialize in color, men’s haircuts or women’s updos, specializing is a way to get paid more and become really good at one thing.
Ivan is a big promoter of raising your prices. See why you should.
How are you booking your clients? Using technology can really help you get more clients in your appointment book as well as keep your client schedule organized.
You want bigger tips from your clients? Sure you do. So how do get more tips for your haircuts? Ivan Zoot aka Clipper Guy discusses this very topic. Well said, Ivan gives you his honest answer.
The magical way to build and grow your business is ‘FREE.’ Anytime you sell anything it should start with either ‘full’ or ‘free.’ These are good ‘f’ words when it comes to business. Although a personal opinion, Ivan doesn’t believe in discounts and would rather charge full price or give it away because discounting undermines
Are you adding perks to your services? Perks are the little things that make the deal. Perks help to retain and make us a little more important to our customers. An example of a perk is an ongoing discount on products you sell as opposed to a discount on the cost of actual service. Or
Here are Ivan Zoot’s top 3 ways to sell your services. The best ways to sell your services is simply by sharing your experiences and showing the products you use, listening to your clients needs, and by story telling. This means creating engagement with your client. To see the Jatai Trio Shaving Set, click here.
In today’s world, you can’t be everything to everyone. Instead, it’s good thing to specialize. Specialization helps to define what you’re known for so you can be the go-to guy or go-to girl for whatever service you give. For example, Ivan Zoot is known as the Clipper Guy. He’s known for doing short men’s haircuts
You think you’re a barber or a haircutter, but you’re not. You’re really this. And you can’t get away from it. If you don’t take on this role, you won’t have a robust growing business or career. The thing is, everyone is a little bit of this whether you think you are or not because
We aren’t mind readers. When it comes to knowing what your clients think, feel and experience when they get a service from you, it can be difficult to understand how the client really feels about the service. Why would you want to know this information? So you can evaluate and adjust your own practices. Perhaps
We think that being a barber or hairdresser we make money by giving a haircut. Offer a service and get money in return for it. But what if we could make so much more? In this video, Ivan Zoot goes over the use of gift certificates, bundling and prepaid services to increase the bottom line.
At Jatai we believe that traditional barbering shaves include great skin care regimens. You need a clean canvas to work with so your tools can function optimally and last as long as possible. The Jatai Trio Shaving Set consists of the Daily Facial Cleanser, Shaving Cream and Daily Facial Moisturizer. When used in conjunction, these
You see different prices everywhere for the ‘same’ service. So how do you price your own? Determining how to price your haircuts, shaves, or whatever other service you are offering comes down to a few calculations. That’s right…it’s time to bust out your calculators and do some math. When you know the numbers, it becomes
Not anyone can be a pirate. First off you have to be able to say…’Arrrr.’ If you can do that, you’re on your way! Ivan Zoot has come up with the R’s for barber success. There are several R’s that Ivan goes through and he explains why each ‘R’ is important for success in the
Do you know if your business is ‘healthy’? What is meant by healthy is… Do you know if the cash flow in your business makes sense? Do you know exactly what you are making per client? Knowing the numbers is to know if you are growing or dying and if you are clueless about the
Being a Barber for Celebrities What is it like being a barber for celebrities? What should a barber expect and need to know if he works with one? It can seem like an exciting idea to work with celebrities, but celebrities are a unique set of clientele which come with a unique set of characteristics.
How to Price Your Shaves Determining how to price your shaves can be difficult. Depending on what you include in the shave, the location of where you give shaves and the experience you provide, shaves can range in price. So what should you include in a shave with respect to pricing? Watch this video to
A Hip Mom & Pop, Successful, Unique Barbershop Barbeer is a hip mom and pop barbershop which is unique in that it features a bar and sells men’s products such as shoes, clothes, hats and more. It’s always a good idea to see what other barbershops are doing and see what ideas you can take
How Environment Plays a Role in what you can Charge Pricing of services is always a concern. You don’t want to charge too much because then you won’t get any clients. At the same time you don’t want to charge too little as this will lead to being overworked and undervalued. Finding that right price
When a man comes into a barbershop he is not only looking to get a haircut or a shave, but he is also looking to get an experience. Especially if you are giving a shave, the experience is even more important. The barbershop is kind of like a man cave for men. It’s a way
Barbeer is a cute barbershop in Anaheim that has it together. They are unique and different from other barbershops in that they are more than just a barbershop. They have a retail component. Not only do they sell shaving cream, shaving soaps and other facial grooming products, but they also retail men’s shoes, clothes, watches,
Being a barber can really open up opportunities. You just have to be open to them. Don’t get stuck in the idea that being a barber just means cutting hair. No. It’s so much more than that. Barbers have a lot of potential, you just have to be a little creative and be open to
The holidays are a great time to get more business. From Christmas parties to New Year’s parties, people want to look good! Don’t miss out on this opportunity to book more clients and get more referrals!
Getting new clients and retaining current clients is the key to a successful business. When you are starting a new service it’s important to promote it as much as possible. For a shave, it’s quite easy to introduce it to your clients without having to actually sell it. No one likes to be sold to.
Barbers do you want more shaving clients? Of course you do! If you struggle to find new shaving clients, here are some ideas on how to get new clients. Chris Vaughn explains how.