The magical way to build and grow your business is ‘FREE.’ Anytime you sell anything it should start with either ‘full’ or ‘free.’ These are good ‘f’ words when it comes to business. Although a personal opinion, Ivan doesn’t believe in discounts and would rather charge full price or give it away because discounting undermines price integrity. Here’s more on what Ivan has to say about ‘free’ and you shouldn’t be afraid of it.

Let’s Talk about FREE

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