Ivan Zoot is best known as ‘Clipper Guy.’ But Ivan is much more than just the Clipper Guy. He’s a fantastic educator, speaker and businessman. And he’s got a wealth of knowledge to share with you….including how he broke the World Record for the Most Haircuts in a 24 Hour Period.
April 14, 2020
Here’s a new idea. Call it what you will. Ivan Zoot calls it a ‘Finishing Station.’ Maybe styling hair is not necessarily your thing. All the blowdrying and using product is not what floats your boat. Or maybe you offer styling as an a la carte option. If any of these apply to you, it
March 10, 2020
The Feather Nape & Body Razor is a fantastic tool that helps any hairdresser use a razor against the skin to shave the nape, sideburns, eyebrows and even do line-ups for men’s facial hair. A stylist can use this tool because the blade has a unique wire guard that protects you and the client from
February 24, 2020
As a hairdresser or barber you not only have to know how to do good haircuts, but you also have to know how to do good marketing and promotion. Without clients you have no business. There are many ways to get new clients but one way is cross promotion. In this video, Ivan Zoot discusses
February 2, 2020
As a hair professional you are always thinking of ways to increase your revenue. One way to do this is with added services, services that you place on top of the actual service. The after haircut rinse is a good one for short haircuts which gives that extra touch of customer service. Check it out.
January 19, 2020
As a Stylist or Barber you may have never heard of yourself expiring. What does Ivan Zoot mean by this? Your career has an end and what you need to decide is if you are going to extend your career as long as possible or making the most of your career while you can. Here
December 23, 2019
Cutting hair can often become repetitive. The same muscles are exerted in the same ways all day long. When using shears for the long term it’s important to have ergonomic positioning and do what you can to be a healthy haircutter. Here are some of Ivan’s best tips for increasing shear peak performance.
December 11, 2019
As a hairdresser or barber, doing hair behind the chair can do wear and tear on the body. Staying healthy means making a conscious effort to maintain health. There are many things that a hair professional can do to stay healthy. Here are some great tips from Ivan Zoot, aka Clipper Guy.
December 2, 2019
Shaving is an art and a science. There are many ways to shave, but there are some great shaving practices that can make shaving easier, safer and more precise. Ivan Zoot, aka Clipper Guy, shows you one of his favorite shaving techniques.
November 18, 2019
If you’ve ever provided a service and had clients you know all about no shows. No shows are a big problem. It’s lost revenue and a waste of productive time. No one needs no shows! However, they always seem to happen. Here’s Ivan Zoot’s best tips on how to deal with no shows.
October 27, 2019
Memberships create loyalty, exclusivity and they support your best customers. There are many ways to create a membership program but there are ‘best practices’ and ‘better’ ways of creating these programs. Do it the right way first. Here are some great tips from Ivan Zoot, aka Clipper Guy, on how to create a membership program
October 16, 2019
Make the most out of the holiday season with your hair services. Starting with Halloween all the way through New Years, you can take advantage of this wonderful time to ramp up business. Here are some great ideas by Ivan Zoot, aka Clipper Guy, on how you can go out with a bang this year!
September 21, 2019
There’s more than just 1 Feather Styling Razor Blade. Likely you are familiar with the Standard Blades. However, there are 2 others! Here’s a breakdown of the three different blades, when you would use them and even how to use them!
September 9, 2019
Have you ever had a client that was toxic? Maybe they are hard to deal with, they are not pleasant to deal with or they are always complaining. Whatever the issue, having a toxic client puts you in a bad mood and doesn’t contribute to a pleasurable environment for you. The good news is you
August 25, 2019
Attending beauty shows can be overwhelming and expensive. Make the most of your time and effort by being clear about your goals for attending. With all the education available and 100’s of companies selling their products, it’s easy to get distracted. Here are Ivan’s best tips for maneuvering a trade show and get the most
August 12, 2019
Part of getting more business is building your social proof. People want to see that you are producing desirable results for your clients. By getting positive testimonials from clients, you let other people know your services are worth the cost. As a hairdresser or barber you know how critical this is. In this video, Ivan
July 21, 2019
Are you working clean? When the term ‘haircutting hygiene’ is used, it’s meant to mean very neat and clean technique that is helpful in your haircutting. In this video, Ivan Zoot, aka Clipper Guy, gives us a haircutting hygiene technique using Jatai Feather Switch Blade Shears.
July 7, 2019
Do you want to be a platform artist? This is a question many hairdressers and barbers ask. If you want to educate for a major brand or company watch this video. Ivan Zoot, aka Clipper Guy, gets asked this question all the time. And over the years his answer has changed. Ivan has first hand
June 24, 2019
It’s half way through the year. Are you ready for the last half? It’s a good idea to gauge where you are with your goals and business. In this video, Ivan Zoot, Clipper Guy analyzes the mid year numbers in true Ivan style. Listen up!
June 24, 2019
Rebooking is an art. Do you know how to get your clients to book with you right after their service? In this video Ivan Zoot gives some verbiage you can use to easily rebook your clients on the spot so you can keep your clients coming in regularly.
June 12, 2019
In this Facebook Live replay, Ivan Zoot demonstrates a classic taper using clipper over comb and razor technique to create the look. He uses the Feather Styling Razor, Artist Club Razors and Nape & Body Razor.
May 15, 2019
How efficient and productive are you in your business? Maximizing these two will affect your pricing. All of these are intertwined with each other so listen to Ivan on how to juggle them all. For those who want a bit of business education, here’s what beauty schools and other beauty educators are NOT talking about.
If you want the world to be a better place for our children and future generations, it’s in your best interest to take care of the environment. In honor of Earth Day we are providing some tips on how you can reduce your own footprint in the salon or barbershop. There are many things as
April 17, 2019
Want more clients? Of course you do! Getting referrals is the marketing side of your business. Without clients you have no business. Here are some great ideas from Ivan Zoot on how to get more client referrals in the replay of this Facebook Live.
April 12, 2019
Managing social media is a necessary evil. While it’s great for marketing and getting exposure for your work and gaining new clients, it’s also a pain in the butt to have to always think about taking pictures and videos before and after every haircut and then posting them for everyone to see.Also, let’s not forget
April 12, 2019
Understanding haircutting angles and lines are critical to doing haircutting. In this video, Ivan discusses graduation vs. layering relative to the point from where you are measuring from the head. Ivan also touches upon uniform layering and the fringe.
April 4, 2019
Proper use of a barber chair will help you be a better haircutter, provide better customer service, and will add years to your long term health, wellness and durability behind the chair. Here are Ivan Zoot’s best tips!
March 21, 2019
Yes, there are rules of sweeping. Every client deserves a clean environment before they get their haircut. In this video, Ivan Zoot, aka Clipper Guy, explains the rules of sweeping that will ensure every client starts their haircut with a clean sweep.
March 20, 2019
Consulting with your clients is the foundation of everything that is to be done to your clients hair for that visit. Getting this part right is critical to successful results. If something is off between what your client actually wants and what you the hair professional perceives what the client wants, this could create disastrous
March 7, 2019
It’s important be a proactive business person. Why wait for people to walk in the door? Special promotions can draw a lot of business and there is no limit to the creative sales promotions that can be created. Let’s start cookin’!
February 13, 2019
In this two part series on retailing product in the salon or barbershop, Ivan Zoot, aka Clipper Guy, discusses three easy ways to get more product into your clients hands. Retailing helps the client learn and use the products you recommend as well as increasing your income. To see part 1, click here.
February 13, 2019
In this two part series on selling take home product, Ivan Zoot, aka Clipper Guy, discusses three easy ways to get more product into your clients hands. Retailing helps the client learn and use the products you recommend as well as increasing your income. To see part 2, click here.
January 9, 2019
Selling product is not something every hairdresser or barber is good at or comfortable with. The first part to being successful at this is to first know a lot about the product you’re trying to sell. Understand it’s features and benefits, use it on yourself and clients to have a better understanding of how it
January 9, 2019
Need help getting more clients? The best way to get more clients is actually through referrals. Having a positive testimonial from a friend for any service is powerful! In this video, Ivan Zoot explains an easy way to ask for referrals with three easy steps.
December 16, 2018
Sectioning hair is important to any haircut. It sets the tone for any great haircut. Here are some tips on how to section hair your best!
December 13, 2018
Are you new to the hair industry? Finding where you’ll set up shop can be stressful. If it’s something you’ve never done before knowing the right questions to ask in an interview can give you valuable information on whether the salon or barbershop will be a good fit for the both of you. Take it
December 13, 2018
It’s been a long held debate for hair professionals…should you cut hair wet or dry? Here is Ivan Zoot’s take on this topic and puts this question to rest. Take a look.
December 12, 2018
Here is the best way to price your haircuts. Don’t just make up a number or wing it. There are real factors involved in how to price your haircuts. Ivan Zoot, aka Clipper Guy is brilliant at this. Watch now and learn!
December 2, 2018
Are you a purple cow? If not you should be or figure out how to be one. Because if you aren’t making yourself different from others, you just blend in with everyone else. As a hairdresser and/or barber, you need to get the attention you deserve in order to grow your business. But first you
November 28, 2018
Are you ready to explode your hair business in 2019? Get the inside scoop from the $100k hair cutter himself Mr. Ivan Zoot aka Clipper Guy as he crunches the numbers and helps you become more financially savvy about your haircutting business.
November 16, 2018
In today’s social media world where engagement is super important, so are reviews of your services. From Yelp to Instagram to Google Reviews, people who have evaluated your performance with a review means a lot to the perception of your business. Here are some tips from business builder Ivan Zoot who gives you his best
October 30, 2018
Referring your clients to a dermatologist is a serious matter. As a hair professional you are always looking at the back of clients’ heads, an area that clients often don’t see. It’s up to you to make sure you make the appropriate observations and recommendations so you can inform your clients on what you see.
October 25, 2018
In this video Ivan Zoot aka Clipper Guy does what he does best and thats clipper cutting and flattop haircuts. He likes to sport one himself as well! He finishes off the cut with a neck shave using a Feather Artist Club Razor and Jatai Men’s Grooming products.
October 11, 2018
Fine hair consists of thin stranded hair. And its often associated with having little hair. But are they the same? Ivan Zoot aka Clipper Guy explains fine hair and what it means to a hairdresser or barber when it comes to cutting hair. Understanding Coarse Hair in Terms of Texture and Density Understanding Texture vs.
September 27, 2018
Coarse hair is often described as thick strands of individual hairs. Coarse hairs are easy to feel in the fingers and have a strong quality to them. But how does coarse hair relate to texture and density? Ivan Zoot aka Clipper Guy explains the difference. Understanding Fine Hair in Terms of Texture and Density Understanding
September 21, 2018
Ivan Zoot aka Clipper Guy gave a fantastic class on giving a Men’s Vintage Taper Haircut. Think of a 1950’s classic cut. It’s in and it’s now! Check out the replay of this Facebook Live for the full haircut from beginning to end. Watch the replay here or on Facebook for all the commentary.
September 11, 2018
Do you know the difference between hair texture and hair density? Ivan Zoot, Clipper Guy, gives the low down on why they are not the same. These terms should not be used interchangeably and when it comes to cutting hair, it makes even more of a difference. Understanding Coarse Hair in Terms of Texture and
August 22, 2018
Facebook LIVE replay! As a hair professional there are many health risks you face due to chemical exposure, over use of the hands, stress on the joints and more. How do you maintain the longevity of your career? Keep yourself healthy and incorporate healthy practices. Listen to Ivan Zoot, Clipper Guy, explain different ways to
August 15, 2018
Your client tells you he/she wants a specific haircut. But is it actually suitable for your client? Here are 5 tips from Ivan Zoot, aka Clipper Guy, on how you can tell if the haircut he/she is requesting will actually be a good fit.
August 1, 2018
Top 5 Tips for how to maintain healthy hair! Ivan Zoot (Clipper Guy) takes a look at how to keep your hair healthy.
Here is the replay of the Facebook LIVE we did @JataiFeather Facebook page on razor haircutting techniques as well as do’s and don’ts of razor haircutting. Such a great class this was! Ivan talked about the history of razor haircutting and why even razor haircut in the first place. Then, he transitioned into actual razor
There are so many of them out there, but it can’t be denied that coupon sites are a way to get the word out that you and your salon or barbershop exists! But are they worth it? Do they benefit you and your goals? Watch this video as Ivan Zoot aka Clipper Guy talks about
June 20, 2018
Are you a hairdresser or barber? Do you know if you are growing in your career in terms of haircutting ability as well as financially? In order to answer these questions you have to take a step back and do some evaluation. In this video, Ivan Zoot aka Clipper Guy discusses this very topic and
You’re a cosmetologist. Did you know you may be able to shave? Of course, you will want to check with your state legislation, but in many states you are allowed to shave as long as the razor has a guard on in. Ivan Zoot aka Clipper Guy explains how you may be able to give
May 24, 2018
Here is the replay for the Facebook LIVE we had about retailing product to your clients when they are sitting in your chair. Ivan Zoot, Clipper Guy, specifically addresses retailing shave product to a shaving client. Check it out! For product information, click here.
Weddings can be big money makers for you. Hair, often thought of as only a bridal party necessity, can also be a big opportunity for the groom side. If you are thinking of doing wedding hair, here are Ivan Zoot’s top 5 tips for doing wedding party hair services right.
May 9, 2018
Head shaving. It’s something definitely more common to our male clients than our female ones. But if you were asked to do a head shave, would you be comfortable doing one? Here are Ivan Zoot’s top 5 tips for head shaving to make sure you successfully leave the head super soft.
April 27, 2018
Ivan Zoot aka Clipper Guy goes over his 5 best tips for beard grooming in this Facebook Live replay. From consultation to product, Ivan gives some golden nuggets you don’t want to miss! For Jatai products click here.
November 19, 2017
Not only is it important to have physical health, but it’s important that you have mental health too! Your mental well-being allows you to get through the day with just a little less stress and frustration. Here’s one way to achieve and maintain mental health.
November 12, 2017
There’s always that one client who becomes a problem client. You dread this client when he/she comes in. And for some reason this client keeps coming back. Why?! Here’s a problem client that Ivan Zoot had and how he remedied the situation. It’s important that you set boundaries with clients so everyone involved can be