Here’s a new idea. Call it what you will. Ivan Zoot calls it a ‘Finishing Station.’ Maybe styling hair is not necessarily your thing. All the blowdrying and using product is not what floats your boat. Or maybe you offer styling as an a la carte option. If any of these apply to you, it […]

Read more

As a hairdresser or barber you not only have to know how to do good haircuts, but you also have to know how to do good marketing and promotion. Without clients you have no business. There are many ways to get new clients but one way is cross promotion. In this video, Ivan Zoot discusses […]

Read more

Memberships create loyalty, exclusivity and they support your best customers. There are many ways to create a membership program but there are ‘best practices’ and ‘better’ ways of creating these programs. Do it the right way first. Here are some great tips from Ivan Zoot, aka Clipper Guy, on how to create a membership program […]

Read more

Make the most out of the holiday season with your hair services. Starting with Halloween all the way through New Years, you can take advantage of this wonderful time to ramp up business. Here are some great ideas by Ivan Zoot, aka Clipper Guy, on how you can go out with a bang this year!

Read more

Part of getting more business is building your social proof. People want to see that you are producing desirable results for your clients. By getting positive testimonials from clients, you let other people know your services are worth the cost. As a hairdresser or barber you know how critical this is. In this video, Ivan […]

Read more

Do you want to be a platform artist? This is a question many hairdressers and barbers ask. If you want to educate for a major brand or company watch this video. Ivan Zoot, aka Clipper Guy, gets asked this question all the time. And over the years his answer has changed. Ivan has first hand […]

Read more

It’s half way through the year. Are you ready for the last half? It’s a good idea to gauge where you are with your goals and business. In this video, Ivan Zoot, Clipper Guy analyzes the mid year numbers in true Ivan style. Listen up!

Read more

Rebooking is an art. Do you know how to get your clients to book with you right after their service? In this video Ivan Zoot gives some verbiage you can use to easily rebook your clients on the spot so you can keep your clients coming in regularly.

Read more

How efficient and productive are you in your business? Maximizing these two will affect your pricing. All of these are intertwined with each other so listen to Ivan on how to juggle them all. For those who want a bit of business education, here’s what beauty schools and other beauty educators are NOT talking about.

Read more