What do Clients Want in a Shave?

What clients want in a shave is really important for customer satisfaction. You should always aim to satisfy their emotional desires when it comes to a shave. Meaning, their desire to feel comfortable and safe with you taking a razor to their skin, their desire to have a relaxing experiences,...

Meet Chris Vaughn, a barber and Jatai Educator. Chris has many years of experience in the industry and also works as an educator for Oster. He works in Beverly Hills, CA and is known as the Beverly Hills Barber and works with high end clientele doing shaves and barbering services....

If you're a hairdresser, have you ever considered doing the crossover program to barbering? It's something to consider as it will open up the ability to take a razor to the skin. As barbering has made a solid comeback, more men are paying attention to their personal grooming. Learn what...

Many barbers often wonder why there are straight shaving razors and folding shaving razors. It's a good question. When there is a choice between using a straight vs. folding razor, which do you choose? And why? Henry Franco and John Mosley have a discussion about this very topic. Listen in.

What? A women face shave? Who knew. Apparently, it's super popular in Japan and has been for years. Women's face shaves are not the same as men's face shaves. It's not about shaving off a woman's whisker, it's about exfoliation. It's about giving a woman glowing, clear, beautiful skin. Here's...

At the SIBE Show in Long Beach, we were giving away free shaves. Here is one man's experience getting a shave from John Mosley using the Feather Artist Club Razors. It was one 'delicious' experience!

Feather Razors are one of a kind. Ask any seasoned barber and he will say it's Feather hands down! But why? Here is Henry Franco's reason for choosing Feather for over 20 years.

Who is Henry Franco? Well, we like to call him the Godfather of Traditional Shaving. Why? Because he's been doing shaves for over 20 years and has survived through the ups and downs of the barbering industry. Even when shaving went out of favor, he's managed to grow a successful...

What's the difference between a straight shaving razor and folding shaving razor? Which one is better? John Mosley talks about their differences and when to use each one.