JATAI INT'L NAMES CHRISTIE WALDROP NATIONAL EDUCATION COORDINATOR
Santa Fe Springs, CA --- Jatai International, master distributor, and marketer of Feather Styling Razors in the U.S., has named Christie Waldrop National Education Coordinator. According to Jatai president Dean Wada, Christie has been a respected industry platform and classroom educator for Jatai for several years, but will now assume added responsibilities in the company's total educational direction for stylists.
"We have long respected Christie as a talented hair stylist in her own right. We've been fortunate to have had her teaching the latest razor and scissor cutting techniques on behalf of Jatai. With our soon to be announced expanded educational opportunities for stylists, we are very happy to have her practical insights and guidance as a 'real-world' successful working stylist to help mold and coordinate our educational expansion. Her involvement will include our new on-line "Friends of Jatai" program and our upcoming social media efforts for the rapidly growing number of stylists embracing razor-cutting".
Texas-based Christie Waldrop brings to the Jatai team a great passion for sharing her versatile skills and passion with others, including her popular classic ‘fashion-driven’ styles that 'are functional on the runways of New York, or the soccer fields in Small Town, USA'. She is just as passionate about stylists having easy access today to top quality razor-cutting education at its professional best … education that advances their skills and immediately impacts their 'signature image', their career, and their pocketbooks.
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New! Seki Edge 'SmartTweeze' From Jatai International
Tweezers don't come any 'smarter' than the new Seki Edge 'SmartTweeze' from Jatai International. Tweezing action is light and effortless, but with an unbeatable grip – even on the tiniest hair.
'SmartTweeze' is an innovative design that couples a new 'gentle-spring' technology for soft, easy tweezing action with extra-thick stainless steel shanks to provide greatly increased gripping power at the tips. 'SmartTweeze' tweezer tips always come together flat, and never bend open at the tips no matter how hard you squeeze. Flexible shock absorbing handles help prevent damage from accidental drops.
Available in beauty stores and on-line at www.sekiedge.com, 'Smart Tweeze' retails for $24. For more information about 'Smart Tweeze' and other quality Seki Edge beauty and grooming products (all manufactured in Japan), phone toll-free: 888-965-2824.
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LAUNCHPAD’S ‘MILESTONES’ FOCUS ON JATAI’s 60TH ANNIVERSARY. OMEDETOU!
Jatai International’s 60th Anniversary is the focus of Launchpad Magazine’s special ‘Milestones’ feature in its March issue. The headline reads ‘Omedetou! Jatai International hits the big 6-0, as editor Jeryl Spear interviewed Jatai founder and president Dean Wada and elaborated on the company’s people, products and amazing history since 1950. It is a little known fact, for example that “JATAI’ at that time actually stood for ‘Japan American Trading Agency’.
The ‘Milestones’ feature spotlighted Jatai’s Feather Styling Razors (the salon industry’s best selling brand) including the Feather Plier Razor and Nape & Body Razor. Also featured in the article were the company’s Feather Kaiden and Switch-Blade shears .
Dean Wada announced that Jatai will be rolling out the red carpet at a flurry of events in the upcoming months to celebrate the company’s ’60 years of implementing beauty’.
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JATAI INTERNATIONAL BECOMES "HAIR CARES" SPONSOR: FEATHER STYLING RAZORS GIFTS FOR VOLUNTEERS GIVING FREE HAIRCUTS FOR THE UNEMPLOYED
Hair industry icon and former Artistic Director of Vidal Sassoon, Maurice Tidy launched his national "Live to Give" organization 'Hair Cares' with the first of many partner salons throughout the U.S. to give free haircuts and pre-interview maintenance advice for those who have lost their jobs and are competing to find work. Jatai International, known for its renowned Feather styling razors is an on-going Hair Care sponsor for all events throughout the country.
One of Maurice Tidy's former Sassoon colleagues, Daniel Rizzardi in his "Secrets" salon in Charlotte, NC became the launching salon for the first of many Hair Cares events planned for many cities around the U.S.
Jatai President Dean Wada said, "Every 'Hair Cares' volunteer stylist will receive their choice of a free Feather styling razor, or pack of Feather blades. These grass roots efforts deserve the support of all of us in whatever we can help". Additionally, Jatai has donated directly to 'Hair Cares' to support their efforts in this first formative year.
For more information on 'Hair Cares', contact Maurice Tidy or Gina Caruso at (954) 643-6931.
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JATAI Intros New Feather 'Flexion' Styling Razor: First Folding Razor for ‘Standard’ and ‘Texturizing’ Blades.
Santa Fe Springs, CA ─ Jatai International announces the introduction of the new Feather 'Flexion' Styling Razor, the first Feather folding razor designed for both 'Standard' and 'Texturizing' blades. Developed by the Feather Safety Razor Co. in Osaka, Japan, the 'Flexion' with its distinctive Aqua-Marble handle incorporates the traditional folding-style razor and the Feather guarded styling razor blades.
'Flexion' offers superb balance and complete cutting control, with handle neck grips that prevent slipping while cutting. According to Jatai President Dean Wada, “We’ve had many requests from stylists who wanted a Feather traditional straight razor that could use Feather’s guarded Standard and Texturizing blades. ‘Flexion’ is Feather’s truly beautiful answer “.
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The rewards are great for the top-performing Jatai/Feather manufacturer representatives who have demonstrated exemplary annual sales achievement for the past year. From September 23-30, 2009, it was a week in Japan for these top reps and their spouses – and what a week it was! The honored guests included CFN Beauty Representation, Southeast Rep Services, Tom Donohue and Associates and Van Nest Coleman.
Everyone described their experience touring the country as “the trip of a lifetime”, as they visited cities such as Tokyo, Osaka, Kyoto, Nara and Seki in the Gifu Province, where Feather is headquartered and where their products are manufactured and proudly displayed in the famous Feather Museum.
Receiving and hosting the manufacturer representatives for the week were Feather’s corporate Board of Directors as well as Feather President Yusuke Goto, Managing Director Naoto Fujita, Overseas Manager Shuri Sanka and Overseas Representative Hisashi Ikehiro.
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Jatai International was the focus of Beauty Store Business' Magazine's November 'View From the Top' Profile. This extensive 3 page interview explored Jatai International's past, present and future, its people and products, and the company's exciting new offerings that were presented at the recent CPNA Cosmoprof Show in Las Vegas.
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Jatai International was certainly ‘all dressed up’ for the show – Cosmoprof, that is … which happened on July 18-21 at the Las Vegas Mandalay Resort & Convention Center. The newly-designed exhibit featuring Jatai - Feather and Seki Edge was the exciting epicenter for ‘what’s new and next’ in pure-precision haircutting razors, scissors and beauty & grooming implements that the world’s top artists reach for as staples of their craft. Jatai - Feather Razor's sleek new packaging, the new 'Feather Center' , the new Jatai Logo design and this new website portal to top cutting & styling education, customer service, and the new 'In the News' section you're reading now. We're even sporting our new theme to bring the Jatai message even closer to home! "Jatai International … Implementing Beauty!"
Photo at left: A Feather razor fan, Vivienne Mackinder visits with Jatai Vice-President of Sales, Dick Peterson and Jatai President, Dean Wada.
Jatai Recognizes and Rewards Manufacturers Reps with a Week in Japan!
During Cosmoprof/Las Vegas in July, Jatai recognized three manufacturers groups for their annual sales achievement by rewarding a number of their winning reps with an exciting week-long trip to Japan!
Tokyo, Osaka and Seki are on the itinerary for the Fall, as Jatai’s guests explore the rich heritage of the company while viewing first hand where and how Jatai’s products are made. Steel industry city Seki, is one of the stops. The city of Seki, synonymous with Samurai and Katana swords, is where Jatai's Feather brand's finest quality stainless steel cutting instruments are manufactured – as well as Jatai’s Seki Edge precision line of beauty and grooming implements.
Photo left to right: Jatai Vice-President of Sales, Dick Peterson; Dave Chinburg and Deanna Kline standing in for actual winner Dale Weaver from Van Nest Coleman in the Midwest; Bobby LaFrance from Southeast Rep Services; Tom Donohue of Tom Donohue and Associates; Jatai President, Dean Wada; Tom Crumpton of Southeast Rep Services, and Feather Razor Manager of Overseas Trade in N. America, Hisashi Ikehiro. (Winner not present in photo is Chuck Cohen, CFN Beauty Representation).
Jatai’ Pink Products’ Support Breast Cancer Awareness
Magazines such as DAYSPA and LAUNCHPAD will be publicizing October as National Breast Cancer Awareness Month recognizing the manufacturers supporting this cause through special ‘Think Pink’ product’ sales. Jatai International will continue, as it has since 2007, to donate to ‘National Breast Cancer Research’ through the sale during September and October of its custom-designed Jatai/Feather Pink Styling Razor as well as the sale of the company’s popular ‘Pink Grip Clips’.
The limited edition Jatai ‘Feather Pink Razor’ will be sold in the Feather Intro Styling Kit at regular salon price. The kit includes the pink razor, a 10-pack of replacement blades, disposal case and DVD. This ergonomic and perfectly-balanced razor gives the user complete control and comfort.
The ‘Jatai Pink Grip Clips’ are made of a strong plastic resin that holds it shape and will now ‘bow’ when holding thick hair. To give it a strong grip, a large gage spring wire is used. This ‘wire loops’ the upper and bottom jaw to give an even and consistent pressure for a sure grip. The ‘Grip Clip’ features upper jaws with teeth that grab and hold hair in place.
Jatai Names ‘Esche & Alexander’ As New PR Firm
Jatai International President Dean Wada has announced that ‘Esche & Alexander’ Public Relations has been named as the company’s new PR firm. E&A’s ‘PR Power’ principals Sharon Esche and Alex Irving are industry-respected communications strategists who will apply their in-depth beauty industry experience toward Jatai’s new directions in both traditional and social media. Planning is underway for an ’09 -'10 National Public Relations Campaign, kicking off in the Fall and designed to reach out to all of the company’s target audiences involving key brands such as Jatai/Feather precision hair cutting razors, Seki Edge beauty and grooming implements and Fuji Papers. ‘Esche & Alexander’ will also be overseeing all of Jatai International’s advertising.
Photo Left to right: Vivienne Mackinder, Alexander Irving and Sharon Esche.